Identity resolution solution to unify, clean, and connect customer data across the marketing ecosystem.
API Access
Est. Price
~$57,500/yr est.
Update Frequency
real-time
Pricing Tiers
1
Regions
1
Quality SignalsB
Freshness
Recently enriched
Complete
69%
API
API Available
Product Overview
Marketing Data and Identity Resolution Platform$$$
Offering: Enterprise-grade identity resolution, consumer data enrichment, and audience segmentation services for cross-channel marketing and advertising measurement.
Best for: Enterprise marketing teams and advertisers requiring large-scale identity resolution and deep consumer insights to drive personalized customer experiences.
Benefits
- Robust identity resolution and data hygiene capabilities
- Extensive proprietary consumer data foundation
- Strong compliance and privacy-first framework
- Comprehensive suite of audience activation and measurement tools
Drawbacks
⚠ High annual cost commitment compared to niche data providers · ⚠ Complex implementation for non-enterprise organizations · ⚠ Primary focus on marketing use cases limits utility for pure financial quantitative researchProduct Intelligence
Value Score
40
quality per $
Coverage
75
geo × freq × depth
Try-ability
0
ease of trial
Product Details
Use Cases
identity resolutiondata hygienecustomer 360
Coverage
Global
Delivery
API
Pricing Tiers
Vedex estimate
~$57,500/yr est.
$4,791.67 estimated
UNKNOWNLOW
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Get an instant price estimate based on your organization profile — seats, usage rights, and contract term.Estimated ~$57,500/yr est.
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Web Authority
High Authority19 mentions·2 platforms
Academic Papers
9 × 8 pts+72
LinkedIn
10 × 2 pts+20
Evidence5 sources
Academic Papers
Small data, data infrastructures and big data
Acxiom, for instance, seeks to mesh offline, online and mobile data in order to create a '360- degree view' of consumers, using these data to create ...
Academic Papers
EVIDENCE FROM A FIELD EXPERIMENT Hunt Allcott ...
Using the Acxiom political affiliation data, we construct a variable called “Democrat” which ... We use the natural log of one plus this number. Because there are ...
Academic Papers
LEVERAGING DATA FOR COMPETITIVE ADVANTAGE
A high-tech company, for example, employs real-time data for anomaly detection. When combined, these areas of application can foster the new sources of ...
Data Dictionary
Expected fields and columns in this data product
About Acxiom Real ID
Acxiom Real ID is an alternative data product offered by Acxiom, available on discovery. Data is updated real-time. API access is available for programmatic integration. Vedex estimates pricing at roughly $57,500/yr (an estimate, not a vendor-published price).
Identity resolution solution to unify, clean, and connect customer data across the marketing ecosystem.
About Acxiom
Acxiom is a data provider vendor based in Little Rock, Arkansas. Aspirations toward a single view of the patient start with the right identity. Acxiom healthcare solutions help healthcare clients harness the powerful potential of data to strengthen connections and ...