VedexProductsDatos, A Semrush CompanyAudience Analytics

Audience Analytics

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DADatos, A Semrush Companydiscovery
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Specific module or feature set within the platform focused on demographic and behavioral audience segmentation.

API Access
Est. Price

~$15,000/yr est.

Update Frequency

Daily

Pricing Tiers

1

Regions

1

Quality SignalsB

Freshness

Recently enriched

81

Complete

81%

API

API Available

Product Overview

Clickstream and Digital Consumer Intelligence$$

Offering: Granular, opt-in clickstream data feeds and behavioral analytics covering desktop and mobile user journeys for competitive benchmarking.

Best for: E-commerce and retail strategy teams performing competitive market share analysis and digital customer journey mapping.

Benefits
  • High-frequency daily data updates
  • Flexible delivery via API
  • S3
  • and Snowflake
  • Granular visibility into both desktop and mobile in-app behavior
  • Strong competitive benchmarking capabilities for retail and media sectors
Drawbacks
⚠ Smaller scale compared to legacy incumbents like comScore · ⚠ Limited historical depth relative to enterprise-grade market research platforms

Product Intelligence

Value Score
44
quality per $
Price Position
P21
below avg
Coverage
70
geo × freq × depth
Try-ability
15
ease of trial
Market concentration: 100% (concentrated — few vendors)

Product Details

Use Cases
Competitive benchmarkingdigital marketing optimizationconsumer behavior analysismarket share trackingaudience segmentation
Categories
Consumer IntelligenceClickstream DataCompetitive IntelligenceMarket ResearchDigital Audience Analytics
Coverage
Global
Delivery
REST APIS3 BucketSnowflake ShareWeb UI download
Detected Use Cases
competitive intelligence

Pricing Tiers

Vedex estimate
~$15,000/yr est.
SUBSCRIPTIONMEDIUM

Add to Data Room

Get an instant price estimate based on your organization profile — seats, usage rights, and contract term.Estimated ~$15,000/yr est.

Request a sample directly from Datos, A Semrush Company.

Web Authority

High Authority
93
19 mentions·5 platforms
Academic Papers
9 × 8 pts+72
LinkedIn
6 × 2 pts+12
Reddit
2 × 3 pts+6
Blogs & Newsletters
1 × 2 pts+2
linkedin company
1 × 1 pts+1
Evidence5 sources
Academic Papers

From Content to Audience: A Multimodal Annotation ...

5 Operational Deployment and Audience Analytics. Moving beyond controlled benchmarking, this section presents the deployment of the selected pipeline on real ...

Academic Papers

When or What? Understanding Consumer Engagement on ...

... audience analytics, TED talks. Report issue for preceding element. 1 ... TED's repository, rich with thousands of speeches delivered by a diverse ...

Academic Papers

Sentiment Analysis on Movie Reviews: A Deep Dive into ...

This dataset, containing 2,000 movie reviews equally split between ... audience analytics within the film and streaming ecosystem. Fine ...

Data Dictionary

Expected fields and columns in this data product


About Audience Analytics

Audience Analytics is a consumer intelligence data product offered by Datos, A Semrush Company, available on discovery. Data is updated daily. API access is available for programmatic integration. Vedex estimates pricing at roughly $15,000/yr (an estimate, not a vendor-published price).

Specific module or feature set within the platform focused on demographic and behavioral audience segmentation.

Related Data Categories

Consumer IntelligenceClickstream DataCompetitive IntelligenceMarket ResearchDigital Audience Analytics

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