OAN provides audience data. We deliver millions of users’ profiles grouped into IAB-compliant segments. CTV
Sample AvailableLicense: Starts at; One-off purchase: Not available; Monthly License: Available; Yearly License: Available; Usage-based: $0.60$0.54/ CPM
Starting Price
$1/yr
Update Frequency
Daily
Pricing Tiers
1
Regions
1
Quality SignalsB
Freshness
Recently enriched
Complete
81%
API
No API
Product Overview
Audience Data & Programmatic Targeting$
Offering: Global third-party audience segments and behavioral profiles for programmatic advertising, with specialized depth in gaming demographics and genre preferences.
Best for: AdTech platforms and media buyers looking for high-volume, IAB-compliant audience segments for programmatic campaign activation.
Benefits
- Extensive global coverage across 200+ markets
- Specialized
- high-depth gaming audience taxonomy
- Broad compatibility with major DSPs like The Trade Desk and Xandr
- High-volume profile availability (billions of MAIDs and HEMs)
- Cost-effective pricing compared to premium market research firms
Drawbacks
⚠ Limited to behavioral and demographic data without qualitative research insights · ⚠ Smaller organizational scale compared to legacy enterprise audience providers · ⚠ Primary focus on programmatic activation rather than deep consumer analyticsProduct Intelligence
Value Score
80
quality per $
Coverage
38
geo × freq × depth
Try-ability
45
ease of trial
Product Details
Use Cases
AdvertisingProgrammatic AdvertisingData EnrichmentTargeted AdvertisingDigital Advertising
Coverage
United States of America
Delivery
S3 BucketSFTP
Data Sources
app usage
Pricing Tiers
Starting at
$1/yr
UNKNOWNMEDIUM
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Web Authority
High Authority20 mentions·2 platforms
Academic Papers
10 × 8 pts+80
LinkedIn
10 × 2 pts+20
Evidence5 sources
Academic Papers
Underutilized Visual, Audio, and Video Practices in a Fully ...
Today, digital video-specifically. Connected TV (CTV) and social video-dominates the market, expected to capture nearly. 60% of total ad spend by 2025 (IAB ...
Academic Papers
World Press Trends Outlook 2022-2023
That's the third fastest area of growth after Connected TV Advertising (CTV) and Paid Search, which they project will grow at rates of. 14.4% and 8.9 ...
Academic Papers
Where Do People Get Their News?*
Excellent data is available for newspapers (e.g., daily circulation statistics), television (e.g. Nielsen ratings), and Internet-based sources ( ...
Data Dictionary
Expected fields and columns in this data product
About Audience data / CTV (Connected TV) USA / US market
Audience data / CTV (Connected TV) USA / US market is an alternative data product offered by OAN, available on datarade. Data is updated daily. Pricing starts from $1/yr.
OAN provides audience data. We deliver millions of users’ profiles grouped into IAB-compliant segments. CTV
About OAN
OAN is a data provider vendor based in Poland. Audience data for personalized advertising. Our portfolio is built based on various identifiers, i.e. the Tradedesk, Appnexus/Xandr, ID5, hashed e-mails / HEMs, Mobile IDs. We are active globally, off...