Audience Data / US Market / HEM for Targeting Online Campaigns / Advertising Data / Audience Targeting Data
OAN provides audience data. We deliver millions of users’ profiles grouped into IAB-compliant segments. HEMs
Sample AvailableAPI AccessLicense: Starts at; One-off purchase: Not available; Monthly License: Available; Yearly License: Available; Usage-based: $0.60$0.54/ CPM
Est. Price
~$550/yr est.
Update Frequency
Daily
Pricing Tiers
1
Regions
1
Quality SignalsB
Freshness
Recently enriched
Complete
81%
API
API Available
Product Overview
Audience Data & Programmatic Targeting$
Offering: Global third-party audience segments and behavioral profiles for programmatic advertising, with specialized depth in gaming demographics and genre preferences.
Best for: AdTech platforms and media buyers looking for high-volume, IAB-compliant audience segments for programmatic campaign activation.
Benefits
- Extensive global coverage across 200+ markets
- Specialized
- high-depth gaming audience taxonomy
- Broad compatibility with major DSPs like The Trade Desk and Xandr
- High-volume profile availability (billions of MAIDs and HEMs)
- Cost-effective pricing compared to premium market research firms
Drawbacks
⚠ Limited to behavioral and demographic data without qualitative research insights · ⚠ Smaller organizational scale compared to legacy enterprise audience providers · ⚠ Primary focus on programmatic activation rather than deep consumer analyticsProduct Intelligence
Value Score
69
quality per $
Coverage
38
geo × freq × depth
Try-ability
25
ease of trial
Product Details
Use Cases
AdvertisingProgrammatic AdvertisingData EnrichmentTargeted AdvertisingDigital Advertising
Coverage
United States of America
Delivery
SOAP APIGoogle Cloud StorageREST API
Data Sources
app usage
Pricing Tiers
Vedex estimate
~$550/yr est.
$45.83 estimated
UNKNOWNLOW
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Get an instant price estimate based on your organization profile — seats, usage rights, and contract term.Estimated ~$550/yr est.
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Web Authority
High Authority10 mentions·1 platform
Academic Papers
10 × 8 pts+80
Evidence5 sources
Academic Papers
ARTICLE
ABSTRACT. Targeting platforms like Google and Facebook are usually seen as presenting tradeoffs between utility and privacy. This.
Academic Papers
Competition in Digital Markets: A Review of Expert Reports
This part summarizes the general views on the competitive dynamics of digital markets. It starts with a summary of the structure of digital ...
Academic Papers
Combining Econometrics with Analytics Improve Forecasts ...
by SF Lehrer · 2018 · Cited by 37 — There exists significant hype regarding how much machine learning and incorporating social media data can improve forecast accuracy in commercial applications.Read
Data Dictionary
Expected fields and columns in this data product
About Audience Data / US Market / HEM for Targeting Online Campaigns / Advertising Data / Audience Targeting Data
Audience Data / US Market / HEM for Targeting Online Campaigns / Advertising Data / Audience Targeting Data is an alternative data product offered by OAN, available on datarade. Data is updated daily. API access is available for programmatic integration. Vedex estimates pricing at roughly $550/yr (an estimate, not a vendor-published price).
OAN provides audience data. We deliver millions of users’ profiles grouped into IAB-compliant segments. HEMs
About OAN
OAN is a data provider vendor based in Poland. Audience data for personalized advertising. Our portfolio is built based on various identifiers, i.e. the Tradedesk, Appnexus/Xandr, ID5, hashed e-mails / HEMs, Mobile IDs. We are active globally, off...