Provides insights into audience demographics and behavior.
API Access
Est. Price
~$20,000/yr est.
Update Frequency
Monthly
Pricing Tiers
1
Regions
1
Quality SignalsB
Freshness
Recently enriched
Complete
81%
API
API Available
Product Overview
Web Traffic and Digital Intelligence Platform$$
Offering: Aggregated web and mobile app traffic analytics, audience behavior insights, and competitive digital benchmarking data.
Best for: Investment analysts and digital marketing teams performing competitive benchmarking and market share analysis.
Benefits
- Extensive global coverage of web and mobile app traffic
- Flexible delivery options including direct API
- cloud storage
- and Snowflake
- Granular insights into traffic sources and keyword performance
- Competitive pricing relative to premium institutional data providers
Drawbacks
⚠ Data accuracy can vary for smaller · ⚠ low-traffic websites · ⚠ Limited depth in proprietary financial or private market transaction data compared to specialized peersProduct Intelligence
Value Score
40
quality per $
Price Position
P95
premium
Coverage
55
geo × freq × depth
Try-ability
15
ease of trial
Market concentration: 100% (concentrated — few vendors)
Product Details
Use Cases
Market researchcompetitive benchmarkingcustomer segmentationdigital marketing optimizationinvestment due diligence
Categories
Web AnalyticsMarket IntelligenceConsumer Behavior DataDigital Marketing Data
Coverage
Global
Delivery
REST APIPython SDKS3 BucketGCS BucketAzure BlobSnowflake ShareWeb UI download
Data Sources
app usageweb scraping
Detected Use Cases
competitive intelligencecompliance regulatorymarketing analytics
Pricing Tiers
Vedex estimate
~$20,000/yr est.
SUBSCRIPTIONMEDIUM
Add to Data Room
Get an instant price estimate based on your organization profile — seats, usage rights, and contract term.Estimated ~$20,000/yr est.
Request a sample directly from Similarweb.
Web Authority
High Authority19 mentions·4 platforms
Academic Papers
9 × 8 pts+72
Reddit
4 × 3 pts+12
LinkedIn
5 × 2 pts+10
Blogs & Newsletters
1 × 2 pts+2
Evidence5 sources
Academic Papers
Proxona: Supporting Creators' Sensemaking and Ideation ...
While creators typically plan and develop content based on prior assumptions about audiences, Proxona enhances this process by structuring audience insights ...
Academic Papers
TwiInsight: Discovering Topics and Sentiments from Social ...
by Z Wang · 2017 · Cited by 11 — The other is an enhanced analytics known as audience insights, which provides a more de-tailed breakdown of user's followers to help advertisers better ...
Academic Papers
On the Use of Proxies in Political Ad Targeting
Estimating the skew of targeting interests using the Audience Insights data. Step 1: Obtain the list of interests used by advertisers from ...
Data Dictionary
Expected fields and columns in this data product
About Audience Insights
Audience Insights is a web analytics data product offered by Similarweb, available on discovery. Data is updated monthly. API access is available for programmatic integration. Vedex estimates pricing at roughly $20,000/yr (an estimate, not a vendor-published price).
Provides insights into audience demographics and behavior.
About Similarweb
Similarweb is a data provider & platform vendor based in New York, New York. Similarweb is a leading digital intelligence platform that provides comprehensive insights into website traffic, mobile app performance, and digital market trends. By aggregating data from a vast netw...
Related Data Categories
Web AnalyticsMarket IntelligenceConsumer Behavior DataDigital Marketing Data