# Audience Insights by Similarweb — Data Product Intelligence

> Source: Vedex (https://vedex.ai) — Alternative Data Vendor Intelligence
> Generated: 2026-10-05T12:09:10.709Z
> Canonical: https://vedex.ai/products/audience-insights-e63d3e

## Overview
- **Product**: Audience Insights
- **Vendor**: Similarweb
- **Description**: Provides insights into audience demographics and behavior.
- **Categories**: Web Analytics, Market Intelligence, Consumer Behavior Data, Digital Marketing Data
- **Use Cases**: Market research, competitive benchmarking, customer segmentation, digital marketing optimization, investment due diligence
- **Source Platform**: discovery

## Coverage & Delivery
- **Geographic Coverage**: Global
- **Update Frequency**: Monthly
- **Delivery Methods**: REST API, Python SDK, S3 Bucket, GCS Bucket, Azure Blob, Snowflake Share, Web UI download
- **Data Format**: JSON, CSV, Parquet
- **Has API**: Yes

## Pricing
- **Free**: No
- **Estimated Annual Price**: ~$20,000/yr (Vedex estimate — not a vendor-published price)

### Pricing Tiers
| Tier | Price | Billing | Annualized | Type | Confidence | Source |
|------|-------|---------|------------|------|------------|--------|
| Vedex estimate | ~$20,000 | ANNUAL | ~$20,000/yr | SUBSCRIPTION | MEDIUM | Vedex estimate |

## Quality Scores
- **Value Score**: 39.7
- **Coverage Score**: 55
- **Trial Accessibility**: 15

## Vendor Information
- **Vendor**: Similarweb
- **Website**: https://www.similarweb.com/
- **Headquarters**: New York, New York
- **Vendor Profile**: https://vedex.ai/vendor/similarweb-c53212/llms.txt

## Source
- **Platform**: discovery
- **Listing URL**: https://www.similarweb.com/products/audience-insights

## Links
- Vedex Product Page: https://vedex.ai/products/audience-insights-e63d3e
- Vendor Profile: https://vedex.ai/vendor/similarweb-c53212
- All Products: https://vedex.ai/products