Consumer behavior and preference data for automotive market
Est. Price
~$25,000/yr est.
Update Frequency
Monthly
Pricing Tiers
1
Regions
1
Quality SignalsC
Freshness
Recently enriched
Complete
75%
API
No API
Product Overview
Automotive Intelligence & Marketing Data Platform$$$
Offering: Comprehensive automotive market intelligence, vehicle registration data, and granular audience segmentation for marketing, risk assessment, and supply chain planning.
Best for: Automotive OEMs, financial institutions, and marketers requiring deep vehicle-level data for credit risk modeling, market forecasting, and targeted consumer acquisition.
Benefits
- Unrivaled depth of vehicle registration and ownership lifecycle data
- Extensive library of 2
- 000+ pre-built audience segments for marketing
- Multi-channel delivery including Snowflake and S3 for seamless integration
- Broad functional coverage spanning supply chain
- credit risk
- and recall management
Drawbacks
⚠ High cost barrier for smaller firms compared to niche automotive data providers · ⚠ Complexity of platform integration due to the sheer breadth of disparate datasetsProduct Intelligence
Value Score
29
quality per $
Coverage
55
geo × freq × depth
Try-ability
15
ease of trial
Product Details
Use Cases
Marketing campaign targetingcustomer acquisitionmarket share analysisvehicle lifecycle modelingconsumer preference segmentation
Coverage
Global
Delivery
SFTPS3 BucketSnowflake ShareWeb UI download
Pricing Tiers
Vedex estimate
~$25,000/yr est.
SUBSCRIPTIONMEDIUM
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Get an instant price estimate based on your organization profile — seats, usage rights, and contract term.Estimated ~$25,000/yr est.
Request a sample directly from S&P Global Mobility.
Web Authority
Emerging7 mentions·2 platforms
LinkedIn
4 × 2 pts+8
linkedin company
3 × 1 pts+3
Evidence5 sources
LinkedIn
See Vividata's automotive consumer insights ...
See Vividata's automotive consumer insights in action at ViVo 2025 with Paola Bianchi, MBA's presentation: *Driven by Passion: How NAPA Auto ...
LinkedIn
Drive to Monetise. The £3 BILLION Opportunity.
Chris Warren. Senior Director - Automotive Consumer Insights… Published Jul 15, 2025. + Follow.
LinkedIn
Rhiannon Price's Post
Chris Warren. Senior Director - Automotive Consumer Insights, at Simpson Carpenter. 6mo. Report this comment; Close menu. Sooo excited to work ...
Data Dictionary
Expected fields and columns in this data product
About Automotive Consumer Insights
Automotive Consumer Insights is an alternative data product offered by S&P Global Mobility, available on discovery. Data is updated monthly. Vedex estimates pricing at roughly $25,000/yr (an estimate, not a vendor-published price).
Consumer behavior and preference data for automotive market
About S&P Global Mobility
S&P Global Mobility is a data provider vendor based in New York, New York, USA. Polk Audiences are best in-class with a complete 360 view of the entire auto ownership life-cycle. There are over 2,000 Polk Audience segments that span the entire automotive purchase funnel. Markete...