# Automotive Intelligence – AI Audiences for Vehicle Ownership, Switching, and Buying Intent by Data Axle — Data Product Intelligence

> Source: Vedex (https://vedex.ai) — Alternative Data Vendor Intelligence
> Generated: 2026-10-05T10:06:10.280Z
> Canonical: https://vedex.ai/products/automotive-intelligence-ai-audiences-for-vehicle-ownership-switching-and-buying-intent-1b8fb0

## Overview
- **Product**: Automotive Intelligence – AI Audiences for Vehicle Ownership, Switching, and Buying Intent
- **Vendor**: Data Axle
- **Description**: Target In-Market Auto Buyers, Brand Loyalists, and Mobility Life stylers with Predictive Precision
- **Use Cases**: Automotive marketing and conquesting | Lease-end retention strategy | EV market penetration analysis | Predictive consumer demand modeling | Competitive market share benchmarking | Insurance risk segmentation | Aftermarket service and parts targeting
- **Source Platform**: databricks_marketplace

## Coverage & Delivery
- **Geographic Coverage**: United States and Canada
- **Update Frequency**: Monthly
- **Delivery Methods**: API
- **Has API**: Yes

## Pricing
- **Free**: No
- **Estimated Annual Price**: ~$57,500/yr (Vedex estimate — not a vendor-published price)
- **Pricing Model**: PAID

### Pricing Tiers
| Tier | Price | Billing | Annualized | Type | Confidence | Source |
|------|-------|---------|------------|------|------------|--------|
| Vedex estimate | ~$15,000 | ANNUAL | ~$15,000/yr | PAID | MEDIUM | Vedex estimate |

## Quality Scores
- **Value Score**: 33.2
- **Coverage Score**: 23
- **Trial Accessibility**: 0

## Vendor Information
- **Vendor**: Data Axle
- **Website**: https://www.data-axle.com
- **Headquarters**: USA
- **Vendor Profile**: https://vedex.ai/vendor/data-axle-b2e421/llms.txt

## Source
- **Platform**: databricks_marketplace
- **Listing URL**: https://marketplace.databricks.com/details/965832dd-a84c-49b3-828e-246e50ec63ef/Data-Axle_Automotive-Intelligence-–-AI-Audiences-for-Vehicle-Ownership,-Switching,-and-Buying-Intent

## Links
- Vedex Product Page: https://vedex.ai/products/automotive-intelligence-ai-audiences-for-vehicle-ownership-switching-and-buying-intent-1b8fb0
- Vendor Profile: https://vedex.ai/vendor/data-axle-b2e421
- All Products: https://vedex.ai/products