A dataset providing estimates of brand affinity based on spatial big data and human movement patterns.
API Access
Est. Price
~$15,000/yr est.
Update Frequency
on-demand
Pricing Tiers
1
Regions
1
Quality SignalsB
Freshness
Recently enriched
Complete
75%
API
API Available
Product Intelligence
Value Score
33
quality per $
Coverage
23
geo × freq × depth
Try-ability
0
ease of trial
Product Details
Use Cases
marketingbrand strategyconsumer insights
Coverage
UK
Delivery
API
Pricing Tiers
Vedex estimate
~$15,000/yr est.
SUBSCRIPTIONMEDIUM
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Web Authority
Notable8 mentions·2 platforms
Academic Papers
5 × 8 pts+40
Blogs & Newsletters
3 × 2 pts+6
Evidence5 sources
Academic Papers
[2204.03972] Note by the authors (Apr. 18) - ar5iv - arXiv
Farfetch made available for the first time an English dataset comprising over 800k fashion products, with more than 3k brands across dozens of object types.
Academic Papers
Identifying and Estimating Brand Satiation Using Purchase Data
YOPLAIT, DANNON and WELLS BLUE BUNNY brands have the lowest switching rate, indicating strong brand loyalty for these brands. To further investigate the ...
Academic Papers
Estimating Brand Equity from Aggregate Data
Various brand equity (henceforth, BE) measurement schemes have been proposed and utilized. These methods rely on either on surveys or experimental approaches ...
Data Dictionary
Expected fields and columns in this data product
About Brand Affinity Estimate Dataset
Brand Affinity Estimate Dataset is an alternative data product offered by Locomizer, available on discovery. Data is updated on-demand. API access is available for programmatic integration. Vedex estimates pricing at roughly $15,000/yr (an estimate, not a vendor-published price).
A dataset providing estimates of brand affinity based on spatial big data and human movement patterns.
About Locomizer
Locomizer is a data provider vendor based in 25 Lawrence Avenue, Manchester. Locomizer is a location-based intelligence company that specializes in analyzing mobile movement data to provide insights into consumer behavior, foot traffic patterns, and audience segmentation for m...