Dataset mapping POIs to specific corporate brand hierarchies.
Est. Price
~$10,000/yr est.
Update Frequency
Monthly
Pricing Tiers
1
Regions
1
Quality SignalsB
Freshness
Recently enriched
Complete
81%
API
No API
Product Overview
Location Intelligence and Geospatial Data$$
Offering: High-fidelity point-of-interest (POI) metadata, building footprints, and aggregated foot traffic mobility patterns.
Best for: Retail analysts and real estate developers performing site selection and competitive trade area benchmarking.
Benefits
- High-quality
- standardized POI metadata and brand hierarchies
- Seamless delivery via Snowflake Data Sharing
- Granular building footprint and polygon geometry data
- Strong coverage of North American retail and consumer behavior patterns
Drawbacks
⚠ Limited global coverage compared to legacy geospatial providers · ⚠ Heavy reliance on North American and UK markets · ⚠ Requires internal data science resources to process raw mobility signalsProduct Intelligence
Value Score
32
quality per $
Price Position
P70
premium
Coverage
55
geo × freq × depth
Try-ability
15
ease of trial
Market concentration: 18% (moderate)
Product Details
Use Cases
Competitive benchmarkingmarket share analysissite selectionconsumer behavior researchretail footprint optimization
Categories
Geospatial DataPoint of Interest (POI)Location IntelligenceConsumer Behavior
Coverage
Global
Delivery
Snowflake Share
Data Sources
geolocation mobilegovernment filingsweb scraping
Detected Use Cases
competitive intelligence
Pricing Tiers
Vedex estimate
~$10,000/yr est.
SUBSCRIPTIONMEDIUM
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Get an instant price estimate based on your organization profile — seats, usage rights, and contract term.Estimated ~$10,000/yr est.
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Web Authority
High Authority20 mentions·4 platforms
Academic Papers
10 × 8 pts+80
Reddit
4 × 3 pts+12
Blogs & Newsletters
4 × 2 pts+8
LinkedIn
2 × 2 pts+4
Evidence5 sources
Academic Papers
Unified brand detection and recognition at scale
by X Jin · 2020 · Cited by 24 — The dataset contains 1,437,812 images which have brands and 50,000 images without any brand. The part with brands in Open Brands contains ...
Academic Papers
Social Media Ready Caption Generation for Brands
We propose a pipeline solution to assist brands in creating engaging social media captions that align with the image and the brand personalities.
Academic Papers
Logo-VGR: Visual Grounded Reasoning for Open-world ...
The open brands dataset: Unified brand detection and recognition at scale. In ICASSP 2020-2020 IEEE International Conference on Acoustics ...
Data Dictionary
Expected fields and columns in this data product
About Brands
Brands is a geospatial data data product offered by SafeGraph, available on discovery. Data is updated monthly. Vedex estimates pricing at roughly $10,000/yr (an estimate, not a vendor-published price).
Dataset mapping POIs to specific corporate brand hierarchies.
About SafeGraph
SafeGraph is a data provider vendor based in USA. SafeGraph is a geospatial data company that provides high-quality point-of-interest (POI) data, building footprints, and foot traffic insights to help businesses understand physical world behavior.
Related Data Categories
Geospatial DataPoint of Interest (POI)Location IntelligenceConsumer Behavior