Multi-source, anonymized, privacy-secured datasets capturing desktop and mobile browsing behavior and user journeys.
API Access
Est. Price
~$25,000/yr est.
Update Frequency
Daily
Pricing Tiers
1
Regions
4
Quality SignalsB
Freshness
Recently enriched
Complete
81%
API
API Available
Product Overview
Consumer Behavior & Digital Intelligence$$
Offering: Clickstream and transaction-level datasets providing granular visibility into cross-platform user journeys, e-commerce purchasing behavior, and competitive digital market trends.
Best for: Digital marketing strategists and e-commerce analysts performing competitive benchmarking and consumer funnel optimization.
Benefits
- High-fidelity multi-source clickstream data
- Flexible delivery via API
- S3
- and Snowflake
- Strong integration with broader Semrush ecosystem
- Granular visibility into mobile app engagement
- Competitive pricing relative to enterprise-grade market research firms
Drawbacks
⚠ Limited depth in non-digital financial or macro datasets · ⚠ Smaller team size compared to legacy incumbents like comScore · ⚠ Potential data privacy compliance overhead for specific use casesProduct Intelligence
Value Score
42
quality per $
Price Position
P80
premium
Coverage
45
geo × freq × depth
Try-ability
15
ease of trial
Market concentration: 66% (concentrated — few vendors)
Product Details
Use Cases
market researchcompetitive intelligencee-commerce analyticsdigital marketing strategy
Categories
Consumer Behavior DataClickstream DataDigital IntelligenceMarket Research Data
Coverage
GlobalUSEUUK
Delivery
APISFTPS3 bucket
Data Sources
web scraping
Detected Use Cases
competitive intelligence
Pricing Tiers
Vedex estimate
~$25,000/yr est.
SUBSCRIPTIONMEDIUM
Add to Data Room
Get an instant price estimate based on your organization profile — seats, usage rights, and contract term.Estimated ~$25,000/yr est.
Request a sample directly from comScore Inc..
Web Authority
High Authority19 mentions·3 platforms
Academic Papers
10 × 8 pts+80
Blogs & Newsletters
6 × 2 pts+12
Reddit
3 × 3 pts+9
Evidence5 sources
Academic Papers
Machine Learning to Predict Digital Frustration from ...
In this research, I use clickstream data from a real e-commerce site to predict whether a session is frustrated or not. Frustration is defined ...
Academic Papers
AI-based Re-identification of Behavioral Clickstream Data
by S Vamosi · 2022 · Cited by 5 — AI-based Re-identification of Behavioral Clickstream Data. Authors:Stefan Vamosi, Michael Platzer, Thomas Reutterer.
Academic Papers
A Utility-Mining-Driven Active Learning Approach for ...
The challenge is further intensified by the often imbalanced nature of datasets used for predicting shopping intent in clickstream data [2, 8] .
Data Dictionary
Expected fields and columns in this data product
About Clickstream Data
Clickstream Data is a consumer behavior data data product offered by comScore Inc., available on discovery. Data is updated daily. API access is available for programmatic integration. Vedex estimates pricing at roughly $25,000/yr (an estimate, not a vendor-published price).
Multi-source, anonymized, privacy-secured datasets capturing desktop and mobile browsing behavior and user journeys.
About comScore Inc.
comScore Inc. is a data provider vendor based in USA. Comscore's Clickstream is an essential digital asset that captures a granular, record-level view of online browsing activity, delivering valuable clickstream data that logs each Panelist's digital jou...
Related Data Categories
Consumer Behavior DataClickstream DataDigital IntelligenceMarket Research Data