# Consumer Behavior Data by Samba TV — Data Product Intelligence

> Source: Vedex (https://vedex.ai) — Alternative Data Vendor Intelligence
> Generated: 2026-10-05T10:58:59.181Z
> Canonical: https://vedex.ai/products/consumer-behavior-data-966a23

## Overview
- **Product**: Consumer Behavior Data
- **Vendor**: Samba TV
- **Description**: Datasets providing insights into consumer habits and preferences based on cross-screen media consumption.
- **Use Cases**: market research, consumer profiling, media planning
- **Source Platform**: discovery

## Coverage & Delivery
- **Geographic Coverage**: Global
- **Update Frequency**: Daily
- **Delivery Methods**: API
- **Data Format**: API
- **Has API**: Yes

## Pricing
- **Free**: No
- **Estimated Annual Price**: ~$150,000/yr (Vedex estimate — not a vendor-published price)

### Pricing Tiers
| Tier | Price | Billing | Annualized | Type | Confidence | Source |
|------|-------|---------|------------|------|------------|--------|
| Vedex estimate | ~$50,000 | ANNUAL | ~$50,000/yr | SUBSCRIPTION | MEDIUM | Vedex estimate |

## Quality Scores
- **Value Score**: 39.8
- **Coverage Score**: 70
- **Trial Accessibility**: 0

## Vendor Information
- **Vendor**: Samba TV
- **Website**: https://samba.tv
- **Headquarters**: USA
- **Vendor Profile**: https://vedex.ai/vendor/samba-tv-9ccbe5/llms.txt

## Source
- **Platform**: discovery
- **Listing URL**: https://samba.tv/products/consumer-behavior-data

## Links
- Vedex Product Page: https://vedex.ai/products/consumer-behavior-data-966a23
- Vendor Profile: https://vedex.ai/vendor/samba-tv-9ccbe5
- All Products: https://vedex.ai/products