# Consumer Data by Data Axle — Data Product Intelligence

> Source: Vedex (https://vedex.ai) — Alternative Data Vendor Intelligence
> Generated: 2026-10-05T12:07:48.157Z
> Canonical: https://vedex.ai/products/consumer-data-5d3503

## Overview
- **Product**: Consumer Data
- **Vendor**: Data Axle
- **Description**: Unlock valuable insights about an individual, their interests, members of their household, and more
- **Use Cases**: Customer segmentation and profiling | Predictive churn modeling | Marketing campaign optimization | Lead generation and qualification | Data enrichment and validation | Cross-selling and up-selling strategies | Geographic market expansion analysis
- **Source Platform**: databricks_marketplace

## Coverage & Delivery
- **Delivery Methods**: API
- **Has API**: Yes

## Pricing
- **Free**: No
- **Estimated Annual Price**: ~$55,000/yr (Vedex estimate — not a vendor-published price)

### Pricing Tiers
| Tier | Price | Billing | Annualized | Type | Confidence | Source |
|------|-------|---------|------------|------|------------|--------|
| Vedex estimate | ~$10,000 | ANNUAL | ~$10,000/yr | SUBSCRIPTION | MEDIUM | Vedex estimate |

## Quality Scores
- **Value Score**: 26.7
- **Trial Accessibility**: 15

## Vendor Information
- **Vendor**: Data Axle
- **Website**: https://www.data-axle.com
- **Headquarters**: USA
- **Vendor Profile**: https://vedex.ai/vendor/data-axle-b2e421/llms.txt

## Source
- **Platform**: databricks_marketplace
- **Listing URL**: https://marketplace.databricks.com/details/c66a0fc4-6221-4391-8a2b-65a49981ef01/Data-Axle_Consumer-Data

## Links
- Vedex Product Page: https://vedex.ai/products/consumer-data-5d3503
- Vendor Profile: https://vedex.ai/vendor/data-axle-b2e421
- All Products: https://vedex.ai/products