Likely exists based on typical offerings in the sector.
Est. Price
~$25,000/yr est.
Update Frequency
Monthly
Pricing Tiers
1
Regions
1
Quality SignalsB
Freshness
Recently enriched
Complete
81%
API
No API
Product Overview
Identity Resolution and Marketing Data Platform$$$
Offering: A comprehensive suite of identity resolution, consumer data enrichment, and audience targeting solutions powered by a proprietary identity graph and a 264M-adult consumer file.
Best for: Marketing teams and agencies requiring cross-channel identity resolution and consumer data enrichment for omnichannel campaign optimization.
Benefits
- Robust identity graph covering 264M US adults
- Flexible delivery via modern cloud data shares like Snowflake and Databricks
- Unified cross-channel identity resolution across online
- offline
- and CTV
- High-frequency data access via real-time API
Drawbacks
⚠ Geographic coverage limited strictly to the United States · ⚠ Smaller scale and market presence compared to enterprise incumbents like Acxiom · ⚠ Pricing model may be less cost-effective for smaller firms compared to self-service alternativesProduct Intelligence
Value Score
21
quality per $
Price Position
P81
premium
Coverage
23
geo × freq × depth
Try-ability
15
ease of trial
Market concentration: 70% (concentrated — few vendors)
Product Details
Use Cases
Audience segmentationcross-channel marketing attributioncustomer profile enrichmentprivacy-safe identity management
Categories
Identity ResolutionData EnrichmentAudience TargetingConsumer DataMarketing Analytics
Coverage
US
Delivery
SFTPS3 BucketGCS BucketAzure BlobSnowflake ShareDatabricks
Detected Use Cases
marketing analytics
Pricing Tiers
Vedex estimate
~$25,000/yr est.
SUBSCRIPTIONMEDIUM
Add to Data Room
Get an instant price estimate based on your organization profile — seats, usage rights, and contract term.Estimated ~$25,000/yr est.
Request a sample directly from Adstra.
Web Authority
Notable11 mentions·4 platforms
LinkedIn
5 × 2 pts+10
Academic Papers
1 × 8 pts+8
Blogs & Newsletters
3 × 2 pts+6
Reddit
2 × 3 pts+6
Evidence5 sources
Academic Papers
Categorizing Online Shopping Behavior from Cosmetics to ...
by S Roychowdhury · 2020 · Cited by 11 — According to Forbes Insights report [11], 78% of. 400 marketing leaders either have, or are developing a consumer data platform, where 44% of those reports tha
Reddit
DMP vs CDP vs CRM : r/adops
DMP - Data Management Platform CDP - Consumer Data Platform CRM - Customer Retention Management. DMPs are specifically managing data used for ...
Reddit
Selling user data, where is the data being sold at?
Does a consumer data platform (CDP) essentially sell user data? More posts you may like. Can someone explain the mechanism by which google ...
Data Dictionary
Expected fields and columns in this data product
About Consumer Data Platform
Consumer Data Platform is a identity resolution data product offered by Adstra, available on discovery. Data is updated monthly. Vedex estimates pricing at roughly $25,000/yr (an estimate, not a vendor-published price).
Likely exists based on typical offerings in the sector.
About Adstra
Adstra is a data provider & platform vendor based in USA. Adstra is a data-driven marketing technology company that provides identity resolution, data enrichment, and audience targeting solutions to help brands and agencies connect with consumers across digi...
Related Data Categories
Identity ResolutionData EnrichmentAudience TargetingConsumer DataMarketing Analytics