VedexProductsDatos, A Semrush CompanyDatos Consumer Intelligence Platform

Datos Consumer Intelligence Platform

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DADatos, A Semrush Companydiscovery
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The flagship platform offering providing clickstream-based consumer behavior insights.

API Access
Est. Price

~$25,000/yr est.

Update Frequency

Daily

Pricing Tiers

1

Regions

1

Quality SignalsB

Freshness

Recently enriched

81

Complete

81%

API

API Available

Product Overview

Clickstream and Digital Consumer Intelligence$$

Offering: Granular, opt-in clickstream data feeds and behavioral analytics covering desktop and mobile user journeys for competitive benchmarking.

Best for: E-commerce and retail strategy teams performing competitive market share analysis and digital customer journey mapping.

Benefits
  • High-frequency daily data updates
  • Flexible delivery via API
  • S3
  • and Snowflake
  • Granular visibility into both desktop and mobile in-app behavior
  • Strong competitive benchmarking capabilities for retail and media sectors
Drawbacks
⚠ Smaller scale compared to legacy incumbents like comScore · ⚠ Limited historical depth relative to enterprise-grade market research platforms

Product Intelligence

Value Score
42
quality per $
Price Position
P71
premium
Coverage
70
geo × freq × depth
Try-ability
15
ease of trial
Market concentration: 100% (concentrated — few vendors)

Product Details

Use Cases
Competitive benchmarkingmarket trend analysisdigital strategy optimizationaudience segmentationcustomer journey mapping
Categories
Consumer IntelligenceClickstream DataCompetitive IntelligenceMarket ResearchDigital Audience Analytics
Coverage
Global
Delivery
REST APIS3 BucketSnowflake ShareWeb UI download
Detected Use Cases
competitive intelligence

Pricing Tiers

Vedex estimate
~$25,000/yr est.
SUBSCRIPTIONMEDIUM

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Get an instant price estimate based on your organization profile — seats, usage rights, and contract term.Estimated ~$25,000/yr est.

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Data Dictionary

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About Datos Consumer Intelligence Platform

Datos Consumer Intelligence Platform is a consumer intelligence data product offered by Datos, A Semrush Company, available on discovery. Data is updated daily. API access is available for programmatic integration. Vedex estimates pricing at roughly $25,000/yr (an estimate, not a vendor-published price).

The flagship platform offering providing clickstream-based consumer behavior insights.

Related Data Categories

Consumer IntelligenceClickstream DataCompetitive IntelligenceMarket ResearchDigital Audience Analytics

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