Core offering providing mobile location signals and foot traffic data.
Est. Price
~$3,600/yr est.
Update Frequency
Daily
Pricing Tiers
1
Regions
1
Quality SignalsB
Freshness
Recently enriched
Complete
81%
API
No API
Product Overview
Location Intelligence and Mobility Data$$
Offering: Global mobile location signals, foot traffic analytics, and identity resolution datasets for consumer behavior modeling and site selection.
Best for: Retailers and real estate firms performing site selection, competitive foot traffic benchmarking, and audience segmentation.
Benefits
- Broad portfolio covering mobility
- POI
- identity
- and IP geolocation
- Seamless integration via Databricks and API
- Global coverage for cross-device and CTV advertising
- Competitive pricing relative to premium location intelligence incumbents
Drawbacks
⚠ Smaller team size may limit bespoke data engineering support · ⚠ Less brand recognition in enterprise geospatial analytics compared to FoursquareProduct Intelligence
Value Score
39
quality per $
Price Position
P17
below avg
Coverage
70
geo × freq × depth
Try-ability
15
ease of trial
Market concentration: 100% (concentrated — few vendors)
Product Details
Use Cases
Retail site selectioncompetitive foot traffic benchmarkingaudience segmentationout-of-home advertising optimizationurban planning
Categories
Location DataMobility DataFoot Traffic DataAudience Intelligence
Coverage
Global
Delivery
Databricks
Data Sources
geolocation mobile
Detected Use Cases
competitive intelligencereal estate
Pricing Tiers
Vedex estimate
~$3,600/yr est.
SUBSCRIPTIONMEDIUM
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Get an instant price estimate based on your organization profile — seats, usage rights, and contract term.Estimated ~$3,600/yr est.
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Data Dictionary
Expected fields and columns in this data product
About Factori Location Data
Factori Location Data is a location data data product offered by Factori, available on discovery. Data is updated daily. Vedex estimates pricing at roughly $3,600/yr (an estimate, not a vendor-published price).
Core offering providing mobile location signals and foot traffic data.
About Factori
Factori is a data provider vendor based in USA. Factori is a data-as-a-service company that specializes in providing high-quality location and mobility data to help businesses understand real-world consumer behavior. Their platform offers granular ...
Related Data Categories
Location DataMobility DataFoot Traffic DataAudience Intelligence