A dataset of 240M+ profiles with over 40 attributes for consumer understanding and personalization.
API Access
Est. Price
~$5,000/yr est.
Update Frequency
daily
Pricing Tiers
1
Regions
1
Quality SignalsB
Freshness
Recently enriched
Complete
69%
API
API Available
Product Overview
Geospatial and Identity Intelligence$$
Offering: Global mobility, foot traffic, and consumer identity datasets delivered via API for retail planning, OOH advertising, and customer segmentation.
Best for: Marketing and retail analysts performing site selection, OOH media planning, and consumer audience targeting.
Benefits
- Broad global coverage across 150+ countries
- Integrated suite combining mobility data with identity resolution
- Specialized OOH media measurement tool (ScreenIQ)
- Competitive mid-market pricing compared to enterprise-grade incumbents
- High-frequency daily data updates
Drawbacks
⚠ Smaller scale and market presence compared to established leaders like Foursquare · ⚠ Limited depth in proprietary financial or transaction-based datasets · ⚠ API-only delivery may require significant internal engineering resources for integrationProduct Intelligence
Value Score
41
quality per $
Coverage
38
geo × freq × depth
Try-ability
0
ease of trial
Product Details
Use Cases
customer intelligencepersonalizationmarketing analytics
Coverage
US
Delivery
API
Detected Use Cases
marketing analytics
Pricing Tiers
Vedex estimate
~$5,000/yr est.
SUBSCRIPTIONMEDIUM
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Get an instant price estimate based on your organization profile — seats, usage rights, and contract term.Estimated ~$5,000/yr est.
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Web Authority
High Authority20 mentions·3 platforms
Academic Papers
10 × 8 pts+80
Reddit
5 × 3 pts+15
LinkedIn
5 × 2 pts+10
Evidence5 sources
Academic Papers
arXiv:2503.16520v1 [cs.CL] 17 Mar 2025
by JE Han · 2025 · Cited by 1 — Abstract. Incorporating personas into conversational AI models is crucial for achieving authentic and engaging interactions.
Academic Papers
GeoDE: a Geographically Diverse Evaluation Dataset for ...
The resulting Geographically Diverse Evaluation (GeoDE) dataset 2 22GeoDE is owned and maintained by Princeton; Meta AI was not involved with the data ...
Academic Papers
Finetuning LLMs for Human Behavior Prediction in Social ...
We construct SocSci210 via an automatic pipeline, a dataset comprising 2.9 million responses from 400,491 participants in 210 open-source social ...
Data Dictionary
Expected fields and columns in this data product
About Factori US People Data APIs
Factori US People Data APIs is an alternative data product offered by Factori, available on discovery. Data is updated daily. API access is available for programmatic integration. Vedex estimates pricing at roughly $5,000/yr (an estimate, not a vendor-published price).
A dataset of 240M+ profiles with over 40 attributes for consumer understanding and personalization.
About Factori
Factori is a data provider vendor based in USA. Factori is a data-as-a-service company that specializes in providing high-quality location and mobility data to help businesses understand real-world consumer behavior. Their platform offers granular ...