Standard business intelligence dataset including company size, industry, and location data.
API Access
Est. Price
~$100/yr est.
Update Frequency
Monthly
Pricing Tiers
1
Regions
1
Quality SignalsB
Freshness
Recently enriched
Complete
81%
API
API Available
Product Overview
B2B Sales and Marketing Intelligence$$
Offering: Global B2B firmographic and technology install base data delivered via API, direct feeds, and CRM-integrated applications.
Best for: B2B sales and marketing teams performing account-based marketing, territory planning, and lead enrichment.
Benefits
- Deep visibility into global technology infrastructure and hardware install bases
- Flexible delivery options including native Salesforce integration and cloud-native data shares
- Integrated data hygiene and verification services via DataCliniq
- Comprehensive firmographic coverage for global market segmentation
Drawbacks
⚠ Limited real-time data capabilities compared to pure-play web scraping competitors · ⚠ Integration dependency on the broader Lightcast ecosystem post-acquisition · ⚠ Less focus on unstructured alternative data compared to financial-grade intelligence providersProduct Intelligence
Value Score
59
quality per $
Price Position
P4
below avg
Coverage
55
geo × freq × depth
Try-ability
15
ease of trial
Market concentration: 3% (fragmented — buyer leverage)
Product Details
Use Cases
Sales prospectingB2B marketing segmentationterritory planninglead enrichmentaccount-based marketing (ABM)
Categories
B2B DataFirmographicsTechnology Install BaseSales IntelligenceMarketing Data
Coverage
Global
Delivery
REST APISFTPS3 BucketSnowflake ShareDatabricksWeb UI download
Data Sources
geolocation mobilegovernment filingsweb scraping
Detected Use Cases
esg sustainability
Pricing Tiers
Vedex estimate
~$100/yr est.
SUBSCRIPTIONMEDIUM
Add to Data Room
Get an instant price estimate based on your organization profile — seats, usage rights, and contract term.Estimated ~$100/yr est.
Request a sample directly from Datarama.
Web Authority
High Authority17 mentions·4 platforms
Academic Papers
8 × 8 pts+64
Blogs & Newsletters
4 × 2 pts+8
LinkedIn
3 × 2 pts+6
Reddit
2 × 3 pts+6
Evidence5 sources
Academic Papers
arXiv:2007.04810v1 [cs.SI] 9 Jul 2020
by M Mattetti · 2020 — The Analyzer extracts firmographic data and biographical information about pro- fessionals from relational data sources, converts the data ...
Academic Papers
Customer Segmentation in Business-to-Business Markets
For example, in acquiring new customers, often firms know little about the prospect outside of firmographic data; therefore for practical.
Academic Papers
arXiv:2201.10348v1 [cs.CR] 20 Jan 2022
by S Sangari · 2022 · Cited by 4 — Instead, the event data sets were matched to a firmographic data set containing approximately 55 million businesses in the. US. This was done ...
Data Dictionary
Expected fields and columns in this data product
About Firmographic Data
Firmographic Data is a b2b data data product offered by Datarama, available on discovery. Data is updated monthly. API access is available for programmatic integration. Vedex estimates pricing at roughly $100/yr (an estimate, not a vendor-published price).
Standard business intelligence dataset including company size, industry, and location data.
About Datarama
Datarama is a data provider vendor based in Singapore. Datarama is a specialized data intelligence provider that focuses on delivering actionable insights through advanced data aggregation and analytics services, primarily catering to business decision-ma...
Related Data Categories
B2B DataFirmographicsTechnology Install BaseSales IntelligenceMarketing Data