VedexProductsDynataFirst-Party Consumer and B2B Data

First-Party Consumer and B2B Data

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A massive database of fully permissioned consumer and business professional profiles for market research and audience targeting.

API Access
Est. Price

~$25,000/yr est.

Update Frequency

Real-time

Pricing Tiers

1

Regions

1

Quality SignalsB

Freshness

Recently enriched

75

Complete

75%

API

API Available

Product Intelligence

Value Score
43
quality per $
Coverage
75
geo × freq × depth
Try-ability
0
ease of trial

Product Details

Use Cases
market researchaudience targetingadvertisingcustomer experiencedata-driven decision-making
Coverage
Global
Delivery
APIplatform integration
Detected Use Cases
marketing analytics

Pricing Tiers

Vedex estimate
~$25,000/yr est.
SUBSCRIPTIONMEDIUM

Add to Data Room

Get an instant price estimate based on your organization profile — seats, usage rights, and contract term.Estimated ~$25,000/yr est.

Request a sample directly from Dynata.

Web Authority

High Authority
68
16 mentions·2 platforms
Academic Papers
6 × 8 pts+48
LinkedIn
10 × 2 pts+20
Evidence5 sources
Academic Papers

or Third-Party Audience Data More Effective For Reaching The ' ...

The increase in digital ad spending both in B2B and business-to-consumer [B2C] settings has been fuelled by the emergence of 'off-the-shelf' segments that ...

Academic Papers

UX Challenges in Implementing an Interactive B2B ...

by M Raees · 2025 · Cited by 6 — We leverage a multi-year real-world dataset and domain experts' feedback from a global manufacturing company to evaluate our tool. We report ...

Academic Papers

A Survey of Data Marketplaces and Their Business Models

by SA Azcoitia · 2022 · Cited by 136 — For example, a model that outputs consumer segmentation data at postcode level requires at least the fol- lowing steps: i) gathering anonymized segmentation ...R

Data Dictionary

Expected fields and columns in this data product


About First-Party Consumer and B2B Data

First-Party Consumer and B2B Data is an alternative data product offered by Dynata, available on discovery. Data is updated real-time. API access is available for programmatic integration. Vedex estimates pricing at roughly $25,000/yr (an estimate, not a vendor-published price).

A massive database of fully permissioned consumer and business professional profiles for market research and audience targeting.

About Dynata

Dynata is a data provider vendor based in Plano, TX. Dynata is a global leader in first-party data and insights, providing researchers, marketers, and advertisers with access to millions of consumers and business professionals for market research and da...

View Dynata Profile

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