A platform for creating and targeting custom audiences based on real-world location behavior.
API Access
Est. Price
~$25,000/yr est.
Update Frequency
Real-time
Pricing Tiers
1
Regions
1
Quality SignalsB
Freshness
Recently enriched
Complete
81%
API
API Available
Product Overview
Geospatial Intelligence and Location Analytics$$
Offering: Comprehensive location intelligence platform providing global point-of-interest data, real-time foot traffic analytics, and mobile SDKs for movement tracking.
Best for: Retailers and hedge funds performing site selection, competitive benchmarking, and consumer behavior analysis.
Benefits
- Extensive proprietary dataset with global coverage
- Versatile delivery options including REST API and S3 buckets
- Integrated visualization and analytics via Foursquare Studio
- Strong capabilities in ad attribution and real-world visit measurement
Drawbacks
⚠ High dependency on mobile signal data quality · ⚠ Complexity in managing multiple disparate product modules · ⚠ Less specialized in emerging market data compared to niche competitors like dataplorProduct Intelligence
Value Score
43
quality per $
Price Position
P93
premium
Coverage
75
geo × freq × depth
Try-ability
15
ease of trial
Market concentration: 18% (moderate)
Product Details
Use Cases
targeted advertisingconsumer behavior analysismarketing
Categories
Geospatial DataLocation IntelligenceFoot Traffic AnalyticsConsumer Behavior Data
Coverage
Global
Delivery
API
Data Sources
geolocation mobile
Pricing Tiers
Vedex estimate
~$25,000/yr est.
SUBSCRIPTIONMEDIUM
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Web Authority
Emerging8 mentions·3 platforms
LinkedIn
6 × 2 pts+12
Blogs & Newsletters
1 × 2 pts+2
linkedin company
1 × 1 pts+1
Evidence5 sources
LinkedIn
Foursquare Audience
Foursquare Audience empowers marketers to create highly-customized audience segments based on real-world consumer behavior.
LinkedIn
How Foursquare Audience helps you reach your target audience
“Behaviors” is a key feature of Foursquare Audience that revolutionizes how you reach your target audience. What are the capabilities of our behavior module ...
LinkedIn
How to reach the right consumers with Foursquare Audience
Ever wondered how to reach the right consumers at the perfect moment? Foursquare Audience is your answer. 🛍️ Reach shoppers who frequent your competitors.
Data Dictionary
Expected fields and columns in this data product
About Foursquare Audience
Foursquare Audience is a geospatial data data product offered by Foursquare, available on discovery. Data is updated real-time. API access is available for programmatic integration. Vedex estimates pricing at roughly $25,000/yr (an estimate, not a vendor-published price).
A platform for creating and targeting custom audiences based on real-world location behavior.
About Foursquare
Foursquare is a data provider & platform vendor based in New York, NY. Foursquare is a leading location technology company that provides geospatial data, intelligence, and developer tools to help businesses understand real-world human movement and place-based context. By...
Related Data Categories
Geospatial DataLocation IntelligenceFoot Traffic AnalyticsConsumer Behavior Data