VedexProductsBorrell AssociatesLocal Advertising Intelligence Data

Local Advertising Intelligence Data

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Borrell Associatesdiscovery
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Comprehensive ad-spending assessments across 12 media types including newspapers, online, and TV for local markets.

Est. Price

~$5,000/yr est.

Update Frequency

Annually

Pricing Tiers

1

Regions

1

Quality SignalsC

Freshness

Recently enriched

63

Complete

63%

API

No API

Product Intelligence

Value Score
23
quality per $
Coverage
12
geo × freq × depth
Try-ability
0
ease of trial

Product Details

Use Cases
market analysisstrategic forecastingad budget planningcompetitive benchmarking
Coverage
US
Delivery
null
Data Sources
survey panel
Detected Use Cases
competitive intelligence

Pricing Tiers

Vedex estimate
~$5,000/yr est.
SUBSCRIPTIONMEDIUM

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Get an instant price estimate based on your organization profile — seats, usage rights, and contract term.Estimated ~$5,000/yr est.

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Web Authority

High Authority
92
19 mentions·2 platforms
Academic Papers
9 × 8 pts+72
LinkedIn
10 × 2 pts+20
Evidence5 sources
Academic Papers

Real-time Ad retrieval via LLM-generative Commercial ...

In this paper, we propose the Real-time Ad REtrieval (RARE) framework, which leverages LLM-generated text called Commercial Intentions (CIs) as ...

Academic Papers

Uncovering the Invisible Risk of Web Advertising at Scale ...

Applying this method to a longitudinal dataset comprising over 435,000 Facebook ad impressions collected from 891 users, we conducted a large-scale study to ...

Academic Papers

AdNanny: One Reasoning LLM for All Offline Ads ...

Offline relevance labeling aims to judge whether an ad is semantically and contextually relevant to a given query or user intent, often with ...

Data Dictionary

Expected fields and columns in this data product


About Local Advertising Intelligence Data

Local Advertising Intelligence Data is an alternative data product offered by Borrell Associates, available on discovery. Data is updated annually. Vedex estimates pricing at roughly $5,000/yr (an estimate, not a vendor-published price).

Comprehensive ad-spending assessments across 12 media types including newspapers, online, and TV for local markets.

About Borrell Associates

Borrell Associates is a consultancy vendor based in 161 John Jefferson Road BLDG C, Suite 202, Williamsburg, VA 23185. Borrell Associates is a research and consulting firm specializing in local media and advertising intelligence, providing data-driven insights, market analysis, and strategic forecasting for media comp...

View Borrell Associates Profile

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