# Local Advertising Intelligence Data by Borrell Associates — Data Product Intelligence

> Source: Vedex (https://vedex.ai) — Alternative Data Vendor Intelligence
> Generated: 2026-10-05T10:33:16.022Z
> Canonical: https://vedex.ai/products/local-advertising-intelligence-data-a80daa

## Overview
- **Product**: Local Advertising Intelligence Data
- **Vendor**: Borrell Associates
- **Description**: Comprehensive ad-spending assessments across 12 media types including newspapers, online, and TV for local markets.
- **Use Cases**: market analysis, strategic forecasting, ad budget planning, competitive benchmarking
- **Source Platform**: discovery

## Coverage & Delivery
- **Geographic Coverage**: US
- **Update Frequency**: Annually
- **Delivery Methods**: null
- **Data Format**: null
- **Has API**: No

## Pricing
- **Free**: No
- **Estimated Annual Price**: ~$27,500/yr (Vedex estimate — not a vendor-published price)

### Pricing Tiers
| Tier | Price | Billing | Annualized | Type | Confidence | Source |
|------|-------|---------|------------|------|------------|--------|
| Vedex estimate | ~$5,000 | ANNUAL | ~$5,000/yr | SUBSCRIPTION | MEDIUM | Vedex estimate |

## Quality Scores
- **Value Score**: 22.7
- **Coverage Score**: 12
- **Trial Accessibility**: 0

## Vendor Information
- **Vendor**: Borrell Associates
- **Website**: http://www.borrellassociates.com
- **Headquarters**: 161 John Jefferson Road BLDG C, Suite 202, Williamsburg, VA 23185
- **Vendor Profile**: https://vedex.ai/vendor/borrell-associates-733621/llms.txt

## Source
- **Platform**: discovery
- **Listing URL**: http://www.borrellassociates.com/products/local-advertising-intelligence-data

## Links
- Vedex Product Page: https://vedex.ai/products/local-advertising-intelligence-data-a80daa
- Vendor Profile: https://vedex.ai/vendor/borrell-associates-733621
- All Products: https://vedex.ai/products