Analytics suite focused on measuring and predicting automotive brand loyalty.
Est. Price
~$50,000/yr est.
Update Frequency
Monthly
Pricing Tiers
1
Regions
1
Quality SignalsC
Freshness
Recently enriched
Complete
75%
API
No API
Product Overview
Automotive Intelligence & Marketing Data Platform$$$
Offering: Comprehensive automotive market intelligence, vehicle registration data, and granular audience segmentation for marketing, risk assessment, and supply chain planning.
Best for: Automotive OEMs, financial institutions, and marketers requiring deep vehicle-level data for credit risk modeling, market forecasting, and targeted consumer acquisition.
Benefits
- Unrivaled depth of vehicle registration and ownership lifecycle data
- Extensive library of 2
- 000+ pre-built audience segments for marketing
- Multi-channel delivery including Snowflake and S3 for seamless integration
- Broad functional coverage spanning supply chain
- credit risk
- and recall management
Drawbacks
⚠ High cost barrier for smaller firms compared to niche automotive data providers · ⚠ Complexity of platform integration due to the sheer breadth of disparate datasetsProduct Intelligence
Value Score
26
quality per $
Coverage
55
geo × freq × depth
Try-ability
15
ease of trial
Product Details
Use Cases
Customer retention analysismarketing campaign optimizationautomotive market share benchmarkingbrand loyalty forecasting
Coverage
Global
Delivery
SFTPS3 BucketSnowflake ShareWeb UI download
Detected Use Cases
competitive intelligencemarketing analytics
Pricing Tiers
Vedex estimate
~$50,000/yr est.
SUBSCRIPTIONMEDIUM
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Get an instant price estimate based on your organization profile — seats, usage rights, and contract term.Estimated ~$50,000/yr est.
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Web Authority
High Authority14 mentions·4 platforms
Academic Papers
4 × 8 pts+32
Blogs & Newsletters
5 × 2 pts+10
LinkedIn
4 × 2 pts+8
Reddit
1 × 3 pts+3
Evidence5 sources
Academic Papers
a study on “harnessing customer loyalty to maximize
In addition, the incorporation of behavioral insights in loyalty management guarantees that companies go beyond transactional engagement to ...
Academic Papers
Real World Applications of Machine Learning Techniques ...
by J Wilson · 2015 · Cited by 8 — CSPs could leverage its data assets for a gamut of applications such as service personalization, predictive offer management, loyalty management ...
Academic Papers
Customer Profiling, Segmentation, and Sales Prediction ...
by MSE Kasem · 2023 · Cited by 192 — management, marketing, and consumer and brand loyalty management[20]. The methods of marketing, economic and statistical analysis ...
Data Dictionary
Expected fields and columns in this data product
About Loyalty Management
Loyalty Management is an alternative data product offered by S&P Global Mobility, available on discovery. Data is updated monthly. Vedex estimates pricing at roughly $50,000/yr (an estimate, not a vendor-published price).
Analytics suite focused on measuring and predicting automotive brand loyalty.
About S&P Global Mobility
S&P Global Mobility is a data provider vendor based in New York, New York, USA. Polk Audiences are best in-class with a complete 360 view of the entire auto ownership life-cycle. There are over 2,000 Polk Audience segments that span the entire automotive purchase funnel. Markete...