# Marketing Data by Equifax — Data Product Intelligence

> Source: Vedex (https://vedex.ai) — Alternative Data Vendor Intelligence
> Generated: 2026-10-05T09:59:45.371Z
> Canonical: https://vedex.ai/products/marketing-data-b87a4a

## Overview
- **Product**: Marketing Data
- **Vendor**: Equifax
- **Description**: Consumer wallet insights based on direct-measured, anonymized assets for improved audience segmentation.
- **Use Cases**: consumer segmentation, marketing analytics, customer targeting
- **Source Platform**: discovery

## Coverage & Delivery
- **Geographic Coverage**: Global
- **Update Frequency**: Monthly
- **Delivery Methods**: SFTP, API
- **Data Format**: CSV, API
- **Has API**: Yes

## Pricing
- **Free**: No
- **Estimated Annual Price**: ~$13,100/yr (Vedex estimate — not a vendor-published price)

### Pricing Tiers
| Tier | Price | Billing | Annualized | Type | Confidence | Source |
|------|-------|---------|------------|------|------------|--------|
| Vedex estimate | ~$1,091.67 | ESTIMATED | ~$13,100.04/yr | UNKNOWN | LOW | Vedex estimate |

## Quality Scores
- **Value Score**: 41.2
- **Coverage Score**: 55
- **Trial Accessibility**: 0

## Vendor Information
- **Vendor**: Equifax
- **Website**: https://equifax.com
- **Headquarters**: UK
- **Vendor Profile**: https://vedex.ai/vendor/equifax-ca46cf/llms.txt

## Source
- **Platform**: discovery
- **Listing URL**: https://equifax.com/products/marketing-data

## Links
- Vedex Product Page: https://vedex.ai/products/marketing-data-b87a4a
- Vendor Profile: https://vedex.ai/vendor/equifax-ca46cf
- All Products: https://vedex.ai/products