Granular mobile location signals providing insights into real-world consumer movement and behavior.
API Access
Est. Price
~$15,000/yr est.
Update Frequency
Daily
Pricing Tiers
1
Regions
1
Quality SignalsB
Freshness
Recently enriched
Complete
81%
API
API Available
Product Overview
Location Intelligence and Mobility Data$$
Offering: Global mobile location signals, foot traffic analytics, and identity resolution datasets for consumer behavior modeling and site selection.
Best for: Retailers and real estate firms performing site selection, competitive foot traffic benchmarking, and audience segmentation.
Benefits
- Broad portfolio covering mobility
- POI
- identity
- and IP geolocation
- Seamless integration via Databricks and API
- Global coverage for cross-device and CTV advertising
- Competitive pricing relative to premium location intelligence incumbents
Drawbacks
⚠ Smaller team size may limit bespoke data engineering support · ⚠ Less brand recognition in enterprise geospatial analytics compared to FoursquareProduct Intelligence
Value Score
44
quality per $
Price Position
P67
premium
Coverage
70
geo × freq × depth
Try-ability
15
ease of trial
Market concentration: 100% (concentrated — few vendors)
Product Details
Use Cases
marketing strategyfoot traffic analysisurban planningretail site selection
Categories
Location DataMobility DataFoot Traffic DataAudience Intelligence
Coverage
Global
Delivery
APISFTPS3 bucket
Data Sources
geolocation mobileiot sensors
Detected Use Cases
geospatial analyticsreal estate
Pricing Tiers
Vedex estimate
~$15,000/yr est.
SUBSCRIPTIONMEDIUM
Add to Data Room
Get an instant price estimate based on your organization profile — seats, usage rights, and contract term.Estimated ~$15,000/yr est.
Request a sample directly from Factori.
Web Authority
High Authority19 mentions·4 platforms
Academic Papers
11 × 8 pts+80
Blogs & Newsletters
5 × 2 pts+10
Reddit
2 × 3 pts+6
linkedin company
1 × 1 pts+1
Evidence5 sources
Academic Papers
WorldMove, a global open data for human mobility
by Y Yuan · 2025 · Cited by 5 — Abstract:High-quality human mobility data is crucial for applications such as urban planning, transportation management, and public health, ...
Academic Papers
mobilityDCAT-AP: a Metadata Specification for Enhanced ...
by M Scrocca · 2025 · Cited by 2 — We present mobilityDCAT-AP, a reference metadata specification for mobility data portals specified by putting together domain experts and the Semantic Web ...Read mo
Academic Papers
MobQA: A Benchmark Dataset for Semantic Understanding ...
by H Asano · 2025 · Cited by 1 — Abstract page for arXiv paper 2508.11163: MobQA: A Benchmark Dataset for Semantic Understanding of Human Mobility Data through Question
Data Dictionary
Expected fields and columns in this data product
About Mobility Data
Mobility Data is a location data data product offered by Factori, available on discovery. Data is updated daily. API access is available for programmatic integration. Vedex estimates pricing at roughly $15,000/yr (an estimate, not a vendor-published price).
Granular mobile location signals providing insights into real-world consumer movement and behavior.
About Factori
Factori is a data provider vendor based in USA. Factori is a data-as-a-service company that specializes in providing high-quality location and mobility data to help businesses understand real-world consumer behavior. Their platform offers granular ...
Related Data Categories
Location DataMobility DataFoot Traffic DataAudience Intelligence