An identity-based solution for measuring and optimizing omnichannel marketing campaigns using algorithmic models.
API Access
Est. Price
~$25,000/yr est.
Update Frequency
Real-time
Pricing Tiers
1
Regions
1
Quality SignalsB
Freshness
Recently enriched
Complete
81%
API
API Available
Product Overview
Identity, Marketing, and Consumer Intelligence Platform$$$
Offering: A comprehensive suite of identity resolution, consumer segmentation, IP-based geolocation, and social media-derived purchase intent data for marketing and investment research.
Best for: Corporate marketing teams and quantitative analysts seeking to correlate identity-based consumer behavior with social media sentiment and purchase intent signals.
Benefits
- Broad portfolio spanning identity resolution
- DNS
- and consumer sentiment
- Diverse delivery options including Snowflake and S3 for seamless integration
- High-fidelity identity and IP-based geolocation data
- Actionable social media signals for brand health and demand forecasting
Drawbacks
⚠ Fragmented product suite due to multiple acquisitions · ⚠ Less specialized for pure-play financial alpha compared to dedicated alternative data vendors · ⚠ Complexity in navigating enterprise-grade identity solutions for non-marketing use casesProduct Intelligence
Value Score
43
quality per $
Price Position
P81
premium
Coverage
75
geo × freq × depth
Try-ability
15
ease of trial
Market concentration: 70% (concentrated — few vendors)
Product Details
Use Cases
marketing analyticsattributioncampaign optimization
Categories
Identity ResolutionMarketing AnalyticsAttributionRisk ManagementConsumer Intelligence
Coverage
Global
Delivery
API
Data Sources
iot sensorsproprietary models
Detected Use Cases
marketing analytics
Pricing Tiers
Vedex estimate
~$25,000/yr est.
SUBSCRIPTIONMEDIUM
Add to Data Room
Get an instant price estimate based on your organization profile — seats, usage rights, and contract term.Estimated ~$25,000/yr est.
Request a sample directly from Neustar (TransUnion).
Web Authority
Emerging4 mentions·1 platform
LinkedIn
4 × 2 pts+8
Evidence4 sources
LinkedIn
无密码身份验证解决方案市场2025-2032 年蓬勃发展
TransUnion（Neustar Risk Solutions）; 泰雷兹集团; Identity Digital; HYPR Corporation; Quest 的OneLogin; Trusona; Entrust公司; Yubico; Daon; Secret Double ...
LinkedIn
パスワードレス認証ソリューションバリューチェーンと流通チャネルの ...
Top Key Players · Okta, Inc. · Microsoft Corporation · Ping Identity Corporation · Duo Security (Cisco) · ForgeRock (Thoma Bravo) · TransUnion (Neustar Risk Solutions) ...
LinkedIn
Marché des solutions d'authentification sans mot de passe
TransUnion (Neustar Risk Solutions); Thales Group; Identity Digital; HYPR Corporation; OneLogin by Quest; Trusona; Entrust Corporation; Yubico; Daon; Secret ...
Data Dictionary
Expected fields and columns in this data product
About Neustar Risk Solutions
Neustar Risk Solutions is a identity resolution data product offered by Neustar (TransUnion), available on discovery. Data is updated real-time. API access is available for programmatic integration. Vedex estimates pricing at roughly $25,000/yr (an estimate, not a vendor-published price).
An identity-based solution for measuring and optimizing omnichannel marketing campaigns using algorithmic models.
About Neustar (TransUnion)
Neustar (TransUnion) is a data provider vendor based in Chicago, US. LikeFolio, now part of the TransUnion family following the acquisition of Neustar, provides consumer sentiment and purchase intent data derived from social media signals to help investors and business...
Related Data Categories
Identity ResolutionMarketing AnalyticsAttributionRisk ManagementConsumer Intelligence