Well-known managed DNS service.
API Access
Est. Price
~$1,200/yr est.
Update Frequency
Real-time
Pricing Tiers
1
Regions
1
Quality SignalsB
Freshness
Recently enriched
Complete
81%
API
API Available
Product Overview
Identity, Marketing, and Consumer Intelligence Platform$$$
Offering: A comprehensive suite of identity resolution, consumer segmentation, IP-based geolocation, and social media-derived purchase intent data for marketing and investment research.
Best for: Corporate marketing teams and quantitative analysts seeking to correlate identity-based consumer behavior with social media sentiment and purchase intent signals.
Benefits
- Broad portfolio spanning identity resolution
- DNS
- and consumer sentiment
- Diverse delivery options including Snowflake and S3 for seamless integration
- High-fidelity identity and IP-based geolocation data
- Actionable social media signals for brand health and demand forecasting
Drawbacks
⚠ Fragmented product suite due to multiple acquisitions · ⚠ Less specialized for pure-play financial alpha compared to dedicated alternative data vendors · ⚠ Complexity in navigating enterprise-grade identity solutions for non-marketing use casesProduct Intelligence
Value Score
54
quality per $
Coverage
75
geo × freq × depth
Try-ability
15
ease of trial
Market concentration: 100% (concentrated — few vendors)
Product Details
Use Cases
Traffic managementDDoS mitigationGlobal load balancingNetwork performance monitoringCybersecurity threat prevention
Categories
Network InfrastructureCybersecurityManaged DNSIT Operations
Coverage
Global
Delivery
REST APISFTPS3 BucketSnowflake ShareWeb UI download
Data Sources
iot sensors
Pricing Tiers
Vedex estimate
~$1,200/yr est.
SUBSCRIPTIONMEDIUM
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Get an instant price estimate based on your organization profile — seats, usage rights, and contract term.Estimated ~$1,200/yr est.
Request a sample directly from Neustar (TransUnion).
Web Authority
Notable11 mentions·3 platforms
Academic Papers
3 × 8 pts+24
Reddit
7 × 3 pts+21
LinkedIn
1 × 2 pts+2
Evidence5 sources
Academic Papers
Measuring DNS over TCP in the Era of Increasing ...
by M Kosek · 2022 · Cited by 25 — Neustar UltraDNS. 64.6.64.6. OpenDNS. 208.67.222.222. OpenNIC. 185.121 ... Table 3: Dataset Overview: Sample Sizes, Failure Rates, Fail- ure ...
Academic Papers
Changing Markets for Domain Names
by W Lehr · Cited by 4 — ... Neustar UltraDNS, and. Akamai. Often the managed DNS services include additional services like management of email services and the provision of security ...
Academic Papers
Evaluating-DNS-Resiliency-and-Responsiveness-with- ...
by P Dikshit · 2023 · Cited by 4 — Neustar UltraDNS Public. 64.6.64.6. 2620:74:1b::1:1. Yandex.DNS. 77.88.8.8. 2a02:6b8::feed:ff. This paper builds upon our previous study [13].
Data Dictionary
Expected fields and columns in this data product
About Neustar UltraDNS
Neustar UltraDNS is a network infrastructure data product offered by Neustar (TransUnion), available on discovery. Data is updated real-time. API access is available for programmatic integration. Vedex estimates pricing at roughly $1,200/yr (an estimate, not a vendor-published price).
Well-known managed DNS service.
About Neustar (TransUnion)
Neustar (TransUnion) is a data provider vendor based in Chicago, US. LikeFolio, now part of the TransUnion family following the acquisition of Neustar, provides consumer sentiment and purchase intent data derived from social media signals to help investors and business...
Related Data Categories
Network InfrastructureCybersecurityManaged DNSIT Operations