# Personicx by Acxiom — Data Product Intelligence

> Source: Vedex (https://vedex.ai) — Alternative Data Vendor Intelligence
> Generated: 2026-10-05T12:10:56.770Z
> Canonical: https://vedex.ai/products/personicx-965f2d

## Overview
- **Product**: Personicx
- **Vendor**: Acxiom
- **Description**: Consumer segmentation system that classifies households into distinct segments based on demographic and behavioral data.
- **Use Cases**: ["audience targeting, market research, customer profiling"]
- **Source Platform**: discovery

## Coverage & Delivery
- **Geographic Coverage**: Global
- **Update Frequency**: quarterly
- **Delivery Methods**: ["API, SFTP"]
- **Data Format**: API, CSV
- **Has API**: Yes

## Pricing
- **Free**: No
- **Estimated Annual Price**: ~$57,500/yr (Vedex estimate — not a vendor-published price)

### Pricing Tiers
| Tier | Price | Billing | Annualized | Type | Confidence | Source |
|------|-------|---------|------------|------|------------|--------|
| Vedex estimate | ~$15,000 | ANNUAL | ~$15,000/yr | SUBSCRIPTION | MEDIUM | Vedex estimate |

## Quality Scores
- **Value Score**: 38.7
- **Coverage Score**: 48
- **Trial Accessibility**: 0

## Vendor Information
- **Vendor**: Acxiom
- **Website**: https://www.acxiom.com/
- **Headquarters**: Little Rock, Arkansas
- **Vendor Profile**: https://vedex.ai/vendor/acxiom-f74da0/llms.txt

## Source
- **Platform**: discovery
- **Listing URL**: https://www.acxiom.com/products/personicx

## Links
- Vedex Product Page: https://vedex.ai/products/personicx-965f2d
- Vendor Profile: https://vedex.ai/vendor/acxiom-f74da0
- All Products: https://vedex.ai/products