Comprehensive Point of Interest data with over 50 attributes per location for customer experience personalization.
API Access
Est. Price
~$12,000/yr est.
Update Frequency
Daily
Pricing Tiers
1
Regions
1
Quality SignalsB
Freshness
Recently enriched
Complete
81%
API
API Available
Product Overview
Location Intelligence and Mobility Data$$
Offering: Global mobile location signals, foot traffic analytics, and identity resolution datasets for consumer behavior modeling and site selection.
Best for: Retailers and real estate firms performing site selection, competitive foot traffic benchmarking, and audience segmentation.
Benefits
- Broad portfolio covering mobility
- POI
- identity
- and IP geolocation
- Seamless integration via Databricks and API
- Global coverage for cross-device and CTV advertising
- Competitive pricing relative to premium location intelligence incumbents
Drawbacks
⚠ Smaller team size may limit bespoke data engineering support · ⚠ Less brand recognition in enterprise geospatial analytics compared to FoursquareProduct Intelligence
Value Score
45
quality per $
Price Position
P44
mid-range
Coverage
70
geo × freq × depth
Try-ability
15
ease of trial
Market concentration: 100% (concentrated — few vendors)
Product Details
Use Cases
geofencingcustomer experienceretail analyticssite selection
Categories
Location DataMobility DataFoot Traffic DataAudience Intelligence
Coverage
Global
Delivery
APISFTPS3 bucket
Data Sources
geolocation mobile
Detected Use Cases
geospatial analytics
Pricing Tiers
Vedex estimate
~$12,000/yr est.
SUBSCRIPTIONMEDIUM
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Get an instant price estimate based on your organization profile — seats, usage rights, and contract term.Estimated ~$12,000/yr est.
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Data Dictionary
Expected fields and columns in this data product
About Places Data (POI)
Places Data (POI) is a location data data product offered by Factori, available on discovery. Data is updated daily. API access is available for programmatic integration. Vedex estimates pricing at roughly $12,000/yr (an estimate, not a vendor-published price).
Comprehensive Point of Interest data with over 50 attributes per location for customer experience personalization.
About Factori
Factori is a data provider vendor based in USA. Factori is a data-as-a-service company that specializes in providing high-quality location and mobility data to help businesses understand real-world consumer behavior. Their platform offers granular ...
Related Data Categories
Location DataMobility DataFoot Traffic DataAudience Intelligence