Over 2,000 audience segments spanning the entire automotive purchase funnel for targeted marketing.
API Access
Est. Price
~$15,000/yr est.
Update Frequency
Monthly
Pricing Tiers
1
Regions
1
Quality SignalsB
Freshness
Recently enriched
Complete
75%
API
API Available
Product Overview
Automotive Intelligence & Marketing Data Platform$$$
Offering: Comprehensive automotive market intelligence, vehicle registration data, and granular audience segmentation for marketing, risk assessment, and supply chain planning.
Best for: Automotive OEMs, financial institutions, and marketers requiring deep vehicle-level data for credit risk modeling, market forecasting, and targeted consumer acquisition.
Benefits
- Unrivaled depth of vehicle registration and ownership lifecycle data
- Extensive library of 2
- 000+ pre-built audience segments for marketing
- Multi-channel delivery including Snowflake and S3 for seamless integration
- Broad functional coverage spanning supply chain
- credit risk
- and recall management
Drawbacks
⚠ High cost barrier for smaller firms compared to niche automotive data providers · ⚠ Complexity of platform integration due to the sheer breadth of disparate datasetsProduct Intelligence
Value Score
41
quality per $
Coverage
55
geo × freq × depth
Try-ability
15
ease of trial
Product Details
Use Cases
marketingcustomer acquisitionaudience activationaudience segmentation
Coverage
Global
Delivery
APISFTP
Pricing Tiers
Vedex estimate
~$15,000/yr est.
SUBSCRIPTIONMEDIUM
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Get an instant price estimate based on your organization profile — seats, usage rights, and contract term.Estimated ~$15,000/yr est.
Request a sample directly from S&P Global Mobility.
Web Authority
Emerging2 mentions·1 platform
Academic Papers
2 × 8 pts+16
Evidence2 sources
Academic Papers
Advertising as Insurance or Commitment? Evidence from ...
Hybrids Cars: Share of hybrid-electric vehicle registrations in 2007 in each zip code obtained from R.L. Polk automotive data. We chose the year 2007 to ...
Academic Papers
Evidence from the BP Oil Spill Lint Barrage, Eric Chyn, and ...
by L Barrage · 2014 · Cited by 80 — Hybrids Cars: Share of hybrid-electric vehicle registrations in 2007 in each zip code obtained from R.L. Polk automotive data. We chose the year 2007 to ...Read mor
Data Dictionary
Expected fields and columns in this data product
About Polk Automotive Data
Polk Automotive Data is an alternative data product offered by S&P Global Mobility, available on discovery. Data is updated monthly. API access is available for programmatic integration. Vedex estimates pricing at roughly $15,000/yr (an estimate, not a vendor-published price).
Over 2,000 audience segments spanning the entire automotive purchase funnel for targeted marketing.
About S&P Global Mobility
S&P Global Mobility is a data provider vendor based in New York, New York, USA. Polk Audiences are best in-class with a complete 360 view of the entire auto ownership life-cycle. There are over 2,000 Polk Audience segments that span the entire automotive purchase funnel. Markete...