Over 2,000 audience segments spanning the entire automotive purchase funnel for targeted marketing.
API Access
Est. Price
~$15,000/yr est.
Update Frequency
Monthly
Pricing Tiers
1
Regions
1
Quality SignalsB
Freshness
Recently enriched
Complete
75%
API
API Available
Product Overview
Automotive Intelligence & Marketing Data Platform$$$
Offering: Comprehensive automotive data suite providing VIN-level registration, supply chain risk analytics, credit risk assessment, and granular marketing audience segments.
Best for: Automotive OEMs, financial institutions, and marketers requiring deep vehicle-level data for risk underwriting, supply chain planning, and targeted consumer acquisition.
Benefits
- Unrivaled depth of vehicle registration and ownership lifecycle data
- Extensive integration capabilities across major cloud platforms and Snowflake
- Broad utility spanning marketing
- supply chain
- and financial risk assessment
- Global coverage for multi-national market intelligence and forecasting
Drawbacks
⚠ High cost barrier for smaller firms compared to niche competitors · ⚠ Complex product ecosystem may require significant integration effort · ⚠ Less focus on real-time consumer behavior compared to pure-play digital marketing vendorsProduct Intelligence
Value Score
41
quality per $
Coverage
55
geo × freq × depth
Try-ability
15
ease of trial
Product Details
Use Cases
marketingcustomer acquisitionaudience activationaudience segmentation
Coverage
Global
Delivery
APISFTP
Pricing Tiers
Vedex estimate
~$15,000/yr est.
SUBSCRIPTIONMEDIUM
Add to Data Room
Get an instant price estimate based on your organization profile — seats, usage rights, and contract term.Estimated ~$15,000/yr est.
Request a sample directly from S&P Global Mobility.
Web Authority
High Authority19 mentions·2 platforms
Academic Papers
10 × 8 pts+80
LinkedIn
9 × 2 pts+18
Evidence5 sources
Academic Papers
EVIDENCE FROM AUTOMOBILES Efraim Benmelech
by E Benmelech · 2016 · Cited by 209 — We supplement the data from Polk with a large micro-level panel data set from Equifax of about three million individuals. The Equifax data include the dynamic ..
Academic Papers
Sufficient Statistics for Imperfect Externality-Correcting ...
by MR Jacobsen · 2016 · Cited by 32 — We use comprehensive national registration data from R.L. Polk to address concerns related to missing data. More details about our data are included in Appendix .
Academic Papers
Gasoline Prices, Fuel Economy, and the Energy Paradox
by H Allcott · 2012 · Cited by 826 — We then test the model using a detailed dataset based on 86 million transactions at auto dealerships and wholesale auctions between 1999 and ...
Data Dictionary
Expected fields and columns in this data product
About Polk Automotive Data Solutions
Polk Automotive Data Solutions is an alternative data product offered by S&P Global Mobility, available on discovery. Data is updated monthly. API access is available for programmatic integration. Vedex estimates pricing at roughly $15,000/yr (an estimate, not a vendor-published price).
Over 2,000 audience segments spanning the entire automotive purchase funnel for targeted marketing.
About S&P Global Mobility
S&P Global Mobility is a data provider vendor based in New York, New York, USA. Polk Audiences are best in-class with a complete 360 view of the entire auto ownership life-cycle. There are over 2,000 Polk Audience segments that span the entire automotive purchase funnel. Markete...