Automotive measurement insights allowing dealers to tie media spend to real-world results.
API Access
Est. Price
~$25,000/yr est.
Update Frequency
Real-time
Pricing Tiers
1
Regions
1
Quality SignalsB
Freshness
Recently enriched
Complete
75%
API
API Available
Product Overview
Automotive Intelligence & Marketing Data Platform$$$
Offering: Comprehensive automotive market intelligence, vehicle registration data, and granular audience segmentation for marketing, risk assessment, and supply chain planning.
Best for: Automotive OEMs, financial institutions, and marketers requiring deep vehicle-level data for credit risk modeling, market forecasting, and targeted consumer acquisition.
Benefits
- Unrivaled depth of vehicle registration and ownership lifecycle data
- Extensive library of 2
- 000+ pre-built audience segments for marketing
- Multi-channel delivery including Snowflake and S3 for seamless integration
- Broad functional coverage spanning supply chain
- credit risk
- and recall management
Drawbacks
⚠ High cost barrier for smaller firms compared to niche automotive data providers · ⚠ Complexity of platform integration due to the sheer breadth of disparate datasetsProduct Intelligence
Value Score
36
quality per $
Coverage
43
geo × freq × depth
Try-ability
15
ease of trial
Product Details
Use Cases
marketing measurementROI analysisadvertising optimization
Coverage
US
Delivery
API
Pricing Tiers
Vedex estimate
~$25,000/yr est.
SUBSCRIPTIONMEDIUM
Add to Data Room
Get an instant price estimate based on your organization profile — seats, usage rights, and contract term.Estimated ~$25,000/yr est.
Request a sample directly from S&P Global Mobility.
Web Authority
Emerging8 mentions·2 platforms
LinkedIn
7 × 2 pts+14
Reddit
1 × 3 pts+3
Evidence5 sources
Reddit
Automotive Marketing : r/programmatic
Is anyone using Polk Signals or Urban Science for car sales tracking? Asking for a pitch, and I have not done automotive in 5 years. Upvote
LinkedIn
How Polk Signals helps marketers measure outcomes
How Polk Signals helps marketers measure outcomes. View organization page for ... With Polk Signals data marketers can prioritize business outcomes like ...
LinkedIn
S&P Global Mobility's Polk Automotive Solutions integrated ...
... Polk Signals … driving outcomes that matter. Predictive Audiences leveraging over 30 years of vehicle ownership history. Through OpenXSelect ...
Data Dictionary
Expected fields and columns in this data product
About Polk Signals
Polk Signals is an alternative data product offered by S&P Global Mobility, available on discovery. Data is updated real-time. API access is available for programmatic integration. Vedex estimates pricing at roughly $25,000/yr (an estimate, not a vendor-published price).
Automotive measurement insights allowing dealers to tie media spend to real-world results.
About S&P Global Mobility
S&P Global Mobility is a data provider vendor based in New York, New York, USA. Polk Audiences are best in-class with a complete 360 view of the entire auto ownership life-cycle. There are over 2,000 Polk Audience segments that span the entire automotive purchase funnel. Markete...