# Polk Signals by S&P Global Mobility — Data Product Intelligence

> Source: Vedex (https://vedex.ai) — Alternative Data Vendor Intelligence
> Generated: 2026-10-05T12:12:03.486Z
> Canonical: https://vedex.ai/products/polk-signals-182bb5

## Overview
- **Product**: Polk Signals
- **Vendor**: S&P Global Mobility
- **Description**: Automotive measurement insights allowing dealers to tie media spend to real-world results.
- **Use Cases**: ["marketing measurement, ROI analysis, advertising optimization"]
- **Source Platform**: discovery

## Coverage & Delivery
- **Geographic Coverage**: US
- **Update Frequency**: Real-time
- **Delivery Methods**: ["API"]
- **Data Format**: JSON
- **Has API**: Yes

## Pricing
- **Free**: No
- **Estimated Annual Price**: ~$25,000/yr (Vedex estimate — not a vendor-published price)

### Pricing Tiers
| Tier | Price | Billing | Annualized | Type | Confidence | Source |
|------|-------|---------|------------|------|------------|--------|
| Vedex estimate | ~$25,000 | ANNUAL | ~$25,000/yr | SUBSCRIPTION | MEDIUM | Vedex estimate |

## Quality Scores
- **Value Score**: 35.9
- **Coverage Score**: 43
- **Trial Accessibility**: 15

## Vendor Information
- **Vendor**: S&P Global Mobility
- **Website**: https://www.marketplace.spglobal.com/
- **Headquarters**: New York, New York, USA
- **Vendor Profile**: https://vedex.ai/vendor/s-p-global-mobility-449a48/llms.txt

## Source
- **Platform**: discovery
- **Listing URL**: https://www.spglobal.com/products/polk-signals

## Links
- Vedex Product Page: https://vedex.ai/products/polk-signals-182bb5
- Vendor Profile: https://vedex.ai/vendor/s-p-global-mobility-449a48
- All Products: https://vedex.ai/products