Segmentation system classifying households into 68 lifestyle types based on consumer behavior, shopping patterns, and media preferences.
API Access
Est. Price
~$15,000/yr est.
Update Frequency
Annually
Pricing Tiers
1
Regions
1
Quality SignalsB
Freshness
Recently enriched
Complete
75%
API
API Available
Product Intelligence
Value Score
29
quality per $
Coverage
12
geo × freq × depth
Try-ability
0
ease of trial
Product Details
Use Cases
marketing campaignscustomer targetingsite selection
Coverage
US
Delivery
APIS3 bucketplatform integration
Pricing Tiers
Vedex estimate
~$15,000/yr est.
SUBSCRIPTIONMEDIUM
Add to Data Room
Get an instant price estimate based on your organization profile — seats, usage rights, and contract term.Estimated ~$15,000/yr est.
Request a sample directly from Claritas.
Web Authority
High Authority19 mentions·3 platforms
Academic Papers
10 × 8 pts+80
Reddit
4 × 3 pts+12
LinkedIn
5 × 2 pts+10
Evidence5 sources
Academic Papers
You Need for Object Detection: From Pixels, ...
The dataset contains two parts: the sequential perception dataset, which includes 15,000 frames from 95 scenarios, and the trajectory ...
Academic Papers
Computer Vision and Pattern Recognition
In extensive experiments using the View-of-Delft and Dual-Radar datasets, we demonstrate superior calibration accuracy compared to existing state-of-the-art ...
Academic Papers
Comprehensive JWST+ALMA Study on the Extended Ly α
This paper comprehensively analyzes Himiko and CR7 using publicly available data from the JWST Near Infrared Camera (NIRCam; Rieke et al. 2023 ) ...
Data Dictionary
Expected fields and columns in this data product
About PRIZM® Premier
PRIZM® Premier is an alternative data product offered by Claritas, available on discovery. Data is updated annually. API access is available for programmatic integration. Vedex estimates pricing at roughly $15,000/yr (an estimate, not a vendor-published price).
Segmentation system classifying households into 68 lifestyle types based on consumer behavior, shopping patterns, and media preferences.
About Claritas
Claritas is a data provider vendor based in San Diego, California. Claritas is a leading provider of marketing intelligence and consumer insights, specializing in data-driven solutions that help businesses identify, understand, and reach their ideal customers through...