Derived from social media signals, commonly referenced in market intelligence contexts.
API Access
Est. Price
~$25,000/yr est.
Update Frequency
—
Pricing Tiers
1
Regions
—
Quality SignalsC
Freshness
Recently enriched
Complete
56%
API
API Available
Product Overview
Identity, Marketing, and Consumer Intelligence Platform$$$
Offering: A comprehensive suite of identity resolution, consumer segmentation, IP-based geolocation, and social media-derived purchase intent data for marketing and investment research.
Best for: Corporate marketing teams and quantitative analysts seeking to correlate identity-based consumer behavior with social media sentiment and purchase intent signals.
Benefits
- Broad portfolio spanning identity resolution
- DNS
- and consumer sentiment
- Diverse delivery options including Snowflake and S3 for seamless integration
- High-fidelity identity and IP-based geolocation data
- Actionable social media signals for brand health and demand forecasting
Drawbacks
⚠ Fragmented product suite due to multiple acquisitions · ⚠ Less specialized for pure-play financial alpha compared to dedicated alternative data vendors · ⚠ Complexity in navigating enterprise-grade identity solutions for non-marketing use casesProduct Intelligence
Value Score
23
quality per $
Try-ability
0
ease of trial
Product Details
Use Cases
Investment researchbrand performance monitoringproduct demand forecastingcompetitive intelligenceconsumer sentiment analysismarket share tracking
Delivery
REST APISFTPS3 BucketSnowflake ShareWeb UI download
Data Sources
proprietary modelssocial media
Detected Use Cases
competitive intelligenceinvestment research
Pricing Tiers
Vedex estimate
~$25,000/yr est.
SUBSCRIPTIONMEDIUM
Add to Data Room
Get an instant price estimate based on your organization profile — seats, usage rights, and contract term.Estimated ~$25,000/yr est.
Request a sample directly from Neustar (TransUnion).
Web Authority
Notable12 mentions·3 platforms
Academic Papers
3 × 8 pts+24
LinkedIn
8 × 2 pts+16
Reddit
1 × 3 pts+3
Evidence5 sources
Academic Papers
The Value of Data and Its Impact on Competition
location information for targeting consumers in a particular area and customer purchase intent data. While this type of data can be quite valuable for ...
Academic Papers
Valuing Intrinsic and Instrumental Preferences for Privacy
This is true when I examine the sharing of purchase intent data. By changing consumers' self-selection into data sharing, the co-presence of ...
Academic Papers
The New Speech
sites), and deep purchase Intent data culled from relevant commerce activity on top transactional sites. We further segment and sub- segment this data into ...
Data Dictionary
Expected fields and columns in this data product
About Purchase Intent Data
Purchase Intent Data is an alternative data product offered by Neustar (TransUnion), available on discovery. API access is available for programmatic integration. Vedex estimates pricing at roughly $25,000/yr (an estimate, not a vendor-published price).
Derived from social media signals, commonly referenced in market intelligence contexts.
About Neustar (TransUnion)
Neustar (TransUnion) is a data provider vendor based in Chicago, US. LikeFolio, now part of the TransUnion family following the acquisition of Neustar, provides consumer sentiment and purchase intent data derived from social media signals to help investors and business...