VedexProductsDatos, A Semrush CompanyRetail Analytics

Retail Analytics

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DADatos, A Semrush Companydiscovery
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Plausible offering given company's retail sector focus

API Access
Est. Price

~$15,000/yr est.

Update Frequency

Daily

Pricing Tiers

1

Regions

1

Quality SignalsB

Freshness

Recently enriched

81

Complete

81%

API

API Available

Product Overview

Clickstream and Digital Consumer Intelligence$$

Offering: Granular, opt-in clickstream data feeds and behavioral analytics covering desktop and mobile user journeys for competitive benchmarking.

Best for: E-commerce and retail strategy teams performing competitive market share analysis and digital customer journey mapping.

Benefits
  • High-frequency daily data updates
  • Flexible delivery via API
  • S3
  • and Snowflake
  • Granular visibility into both desktop and mobile in-app behavior
  • Strong competitive benchmarking capabilities for retail and media sectors
Drawbacks
⚠ Smaller scale compared to legacy incumbents like comScore · ⚠ Limited historical depth relative to enterprise-grade market research platforms

Product Intelligence

Value Score
44
quality per $
Price Position
P21
below avg
Coverage
70
geo × freq × depth
Try-ability
15
ease of trial
Market concentration: 100% (concentrated — few vendors)

Product Details

Use Cases
Competitive benchmarkingmarket share analysiscustomer journey mappingsearch behavior analysisdigital strategy optimization
Categories
Consumer IntelligenceClickstream DataCompetitive IntelligenceMarket ResearchDigital Audience Analytics
Coverage
Global
Delivery
REST APIS3 BucketSnowflake ShareWeb UI download
Detected Use Cases
competitive intelligence

Pricing Tiers

Vedex estimate
~$15,000/yr est.
SUBSCRIPTIONMEDIUM

Add to Data Room

Get an instant price estimate based on your organization profile — seats, usage rights, and contract term.Estimated ~$15,000/yr est.

Request a sample directly from Datos, A Semrush Company.

Web Authority

High Authority
98
19 mentions·4 platforms
Academic Papers
11 × 8 pts+80
Reddit
2 × 3 pts+6
Blogs & Newsletters
3 × 2 pts+6
LinkedIn
3 × 2 pts+6
Evidence5 sources
Academic Papers

The Power of Retail Data Analytics

by DK Bansal · 2025 · Cited by 1 — The comprehensive article covers the fundamental types of retail analytics ... Keywords: Retail Analytics, Personalization Strategies, Inventory ...

Academic Papers

A Stockout-Annotated Censored Demand Dataset for ...

by Y Wang · 2025 · Cited by 8 — ... retail analytics. The unique annotation quality and scale of the dataset address long-standing limitations in retail AI, providing immediate ...

Academic Papers

Smart Retail Analytics System.docx

by A Hossam · 2024 · Cited by 12 — retail analytics system (SRAS). These technologies, alongside the GRU model's accurate demand prediction, form a comprehensive solution to modernize retail.

Data Dictionary

Expected fields and columns in this data product

About Retail Analytics

Retail Analytics is a consumer intelligence data product offered by Datos, A Semrush Company, available on discovery. Data is updated daily. API access is available for programmatic integration. Vedex estimates pricing at roughly $15,000/yr (an estimate, not a vendor-published price).

Plausible offering given company's retail sector focus

Related Data Categories

Consumer IntelligenceClickstream DataCompetitive IntelligenceMarket ResearchDigital Audience Analytics

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