Provides demographic and interest data about website visitors.
API Access
Est. Price
~$15,000/yr est.
Update Frequency
—
Pricing Tiers
1
Regions
—
Quality SignalsC
Freshness
Recently enriched
Complete
56%
API
API Available
Product Overview
Web Traffic and Digital Intelligence Platform$$
Offering: Comprehensive web and mobile app engagement metrics mapped to 55,000+ public company tickers for investment research and competitive benchmarking.
Best for: Quant funds and equity analysts building alpha signals based on digital consumer behavior and web traffic trends.
Benefits
- Extensive coverage of 200
- 000+ domains mapped to public tickers
- Multi-channel insights including web
- mobile app
- and e-commerce data
- Flexible delivery via API
- data feeds
- and SaaS platform
- High-frequency daily data updates for time-sensitive investment signals
Drawbacks
⚠ Data is based on estimates rather than direct first-party transaction logs · ⚠ Limited coverage of non-digital-native sectors compared to traditional financial data providersProduct Intelligence
Value Score
25
quality per $
Try-ability
35
ease of trial
Product Details
Use Cases
Market segmentation analysis | Competitive benchmarking | Customer persona development | Investment due diligence | Brand affinity tracking | Strategic marketing optimization | Product-market fit assessment
Delivery
Platform BasedResearch ReportsCustom AnalysisAPI
Detected Use Cases
competitive intelligencecompliance regulatory
Pricing Tiers
Vedex estimate
~$15,000/yr est.
SUBSCRIPTIONMEDIUM
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Get an instant price estimate based on your organization profile — seats, usage rights, and contract term.Estimated ~$15,000/yr est.
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Web Authority
High Authority8 mentions·2 platforms
Academic Papers
7 × 8 pts+56
Blogs & Newsletters
1 × 2 pts+2
Evidence5 sources
Academic Papers
Auditing Google's Search Algorithm: Measuring News ...
by R Hernandes · 2024 · Cited by 4 — According to Similar Web, a service that specializes in website audience, the US-based news outlet with the largest audience, nytimes.com, had ...
Academic Papers
Measuring News Diversity Across Brazil, the UK, and the US
By analyzing the largest dataset to date—221,863 search results—this research provides comprehensive, longitudinal insights into how algorithms ...
Academic Papers
Digital Media Mergers: Theory and Application to ...
Similarweb for providing Facebook and Instagram ad load statistics. Similarweb's website is www.similarweb.com. Replication files are available from allcott ...
Data Dictionary
Expected fields and columns in this data product
About Similarweb Audience Insights
Similarweb Audience Insights is an alternative data product offered by Similarweb, available on discovery. API access is available for programmatic integration. Vedex estimates pricing at roughly $15,000/yr (an estimate, not a vendor-published price).
Provides demographic and interest data about website visitors.
About Similarweb
Similarweb is a data provider & platform vendor based in New York, New York. Similarweb is a leading digital intelligence platform that provides comprehensive insights into website traffic, mobile app performance, and digital market trends. By aggregating data from a vast netw...