VedexProductsSnowplow AnalyticsSnowplow Behavioral Data: Personalizing with Propensity Scoring

Snowplow Behavioral Data: Personalizing with Propensity Scoring

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Learn how to create behavioral data, load into DeltaLake, and model into silver and gold tables for segmentation and ML.

FreeFREE
Price

Free

Update Frequency

—

Pricing Tiers

1

Regions

1

Quality SignalsC

Freshness

Recently enriched

56

Complete

56%

API

No API

Product Intelligence

Price Position
P14
below avg
Coverage
40
geo × freq × depth
Try-ability
40
ease of trial
Market concentration: 3% (fragmented — buyer leverage)

Product Details

Categories
ADVERTISING_AND_MARKETINGGAMINGMEDIARETAIL
Coverage
Global
Tags
ASSET_TYPE_DATA_TABLE

Pricing Tiers

Free
Free
FREEHIGH

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Data Dictionary

Expected fields and columns in this data product


About Snowplow Behavioral Data: Personalizing with Propensity Scoring

Snowplow Behavioral Data: Personalizing with Propensity Scoring is a advertising_and_marketing data product offered by Snowplow Analytics, available on databricks_marketplace. It is listed as free.

Learn how to create behavioral data, load into DeltaLake, and model into silver and gold tables for segmentation and ML.

Related Data Categories

ADVERTISING_AND_MARKETINGGAMINGMEDIARETAIL

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