# Snowplow Behavioral Data: Personalizing with Propensity Scoring by Snowplow Analytics — Data Product Intelligence

> Source: Vedex (https://vedex.ai) — Alternative Data Vendor Intelligence
> Generated: 2026-10-05T11:01:45.699Z
> Canonical: https://vedex.ai/products/snowplow-behavioral-data-personalizing-with-propensity-scoring-5cfce8

## Overview
- **Product**: Snowplow Behavioral Data: Personalizing with Propensity Scoring
- **Vendor**: Snowplow Analytics
- **Description**: Learn how to create behavioral data, load into DeltaLake, and model into silver and gold tables for segmentation and ML.
- **Categories**: ADVERTISING_AND_MARKETING, GAMING, MEDIA, RETAIL
- **Tags**: ASSET_TYPE_DATA_TABLE
- **Source Platform**: databricks_marketplace

## Coverage & Delivery
- **Geographic Coverage**: Global
- **Sample Available**: No

## Pricing
- **Free**: Yes
- **Pricing Model**: FREE

### Pricing Tiers
| Tier | Price | Billing | Annualized | Type | Confidence | Source |
|------|-------|---------|------------|------|------------|--------|
| Free | Free | NONE | Free | FREE | HIGH | Vendor-published |

## Quality Scores
- **Coverage Score**: 40
- **Trial Accessibility**: 40

## Source
- **Platform**: databricks_marketplace
- **Listing URL**: https://marketplace.databricks.com/details/1cdbe092-e8d1-40d7-9330-6265240ae0f1/Snowplow_Snowplow-Behavioral-Data:-Personalizing-with-Propensity-Scoring

## Links
- Vedex Product Page: https://vedex.ai/products/snowplow-behavioral-data-personalizing-with-propensity-scoring-5cfce8
- All Products: https://vedex.ai/products