VedexProductsAcxiomSyndicated Audiences

Syndicated Audiences

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Acxiomdiscovery
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Pre-built audience segments for media planning and activation across advertising channels.

API Access
Est. Price

~$10,000/yr est.

Update Frequency

monthly

Pricing Tiers

1

Regions

1

Quality SignalsB

Freshness

Recently enriched

75

Complete

75%

API

API Available

Product Overview

Marketing Data and Identity Resolution Platform$$$

Offering: Enterprise-grade identity resolution, consumer data enrichment, and audience segmentation services for cross-channel marketing and advertising measurement.

Best for: Enterprise marketing teams and advertisers requiring large-scale identity resolution and deep consumer insights to drive personalized customer experiences.

Benefits
  • Robust identity resolution and data hygiene capabilities
  • Extensive proprietary consumer data foundation
  • Strong compliance and privacy-first framework
  • Comprehensive suite of audience activation and measurement tools
Drawbacks
⚠ High annual cost commitment compared to niche data providers · ⚠ Complex implementation for non-enterprise organizations · ⚠ Primary focus on marketing use cases limits utility for pure financial quantitative research

Product Intelligence

Value Score
42
quality per $
Coverage
55
geo × freq × depth
Try-ability
0
ease of trial

Product Details

Use Cases
media planningaudience activationadvertising
Coverage
Global
Delivery
APISFTP

Pricing Tiers

Vedex estimate
~$10,000/yr est.
SUBSCRIPTIONMEDIUM

Add to Data Room

Get an instant price estimate based on your organization profile — seats, usage rights, and contract term.Estimated ~$10,000/yr est.

Request a sample directly from Acxiom.

Web Authority

High Authority
102
20 mentions·4 platforms
Academic Papers
10 × 8 pts+80
LinkedIn
7 × 2 pts+14
Reddit
2 × 3 pts+6
Blogs & Newsletters
1 × 2 pts+2
Evidence5 sources
Academic Papers

NELA-PS: A Dataset of Pink Slime News Articles for the ...

In this paper, we describe the NELA-PS dataset, a publicly-available dataset of pink slime news articles and metadata. The dataset covers 7.9M ...

Academic Papers

A Longitudinal, Multinational, and Multilingual Corpus of ...

Our dataset is constructed through a systematic multi-stage pipeline targeting news outlets and state-affiliated agencies selected on the basis ...

Academic Papers

Exposing Pink Slime Journalism: Linguistic Signatures and ...

We use the Pink Slime dataset curated by Horne and Gruppi horne2024nela , containing 7.9 million articles from 1,093 outlets (2021–2023). From ...

Data Dictionary

Expected fields and columns in this data product


About Syndicated Audiences

Syndicated Audiences is an alternative data product offered by Acxiom, available on discovery. Data is updated monthly. API access is available for programmatic integration. Vedex estimates pricing at roughly $10,000/yr (an estimate, not a vendor-published price).

Pre-built audience segments for media planning and activation across advertising channels.

About Acxiom

Acxiom is a data provider vendor based in Little Rock, Arkansas. Aspirations toward a single view of the patient start with the right identity. Acxiom healthcare solutions help healthcare clients harness the powerful potential of data to strengthen connections and ...

View Acxiom Profile

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