Unacast Audience Data | Enrich 1st-party Data with 350+ U.S. Consumer Personas
Unacast Personas deliver over 350 psychographic classifications for U.S. consumers built on the places and events they visit in the real world. Use Personas to identify consumer interest groups and behavioral categories like foodies, frequent shoppers, in-market auto buyers, and more.
Sample AvailableAPI AccessLicense: Starts at; One-off purchase: Not available; Monthly License: Not available; Yearly License: Available; Usage-based: Not available
Est. Price
~$15,000/yr est.
Update Frequency
Daily
Pricing Tiers
1
Regions
1
Quality SignalsB
Freshness
Recently enriched
Complete
81%
API
API Available
Product Overview
Geospatial Intelligence$$$
Offering: Global mobile location and foot traffic data, including device-level signals and psychographic consumer personas for site selection and competitive intelligence.
Best for: Retail and real estate analysts performing site selection, catchment area analysis, and consumer behavior modeling.
Benefits
- High-fidelity device-level mobility signals
- Extensive psychographic consumer persona enrichment
- Robust 3-year historical data availability
- Flexible delivery options including API and bulk data access
- Strong integration of Gravy Analytics assets for broader coverage
Drawbacks
⚠ Primary focus remains North America despite global claims · ⚠ High entry price point compared to niche geospatial providers · ⚠ Complexity in managing raw device-level data streamsProduct Intelligence
Value Score
57
quality per $
Coverage
38
geo × freq × depth
Try-ability
40
ease of trial
Product Details
Use Cases
Audience InsightsAudience SegmentationMarket IntelligenceConsumer Data EnrichmentTarget Market Analysis
Coverage
United States of America
Delivery
S3 BucketSFTPREST API
Data Sources
geolocation mobile
Detected Use Cases
competitive intelligence
Pricing Tiers
Vedex estimate
~$15,000/yr est.
SUBSCRIPTIONMEDIUM
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Get an instant price estimate based on your organization profile — seats, usage rights, and contract term.Estimated ~$15,000/yr est.
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Data Dictionary
Expected fields and columns in this data product
About Unacast Audience Data | Enrich 1st-party Data with 350+ U.S. Consumer Personas
Unacast Audience Data | Enrich 1st-party Data with 350+ U.S. Consumer Personas is an alternative data product offered by Unacast, available on datarade. Data is updated daily. API access is available for programmatic integration. Vedex estimates pricing at roughly $15,000/yr (an estimate, not a vendor-published price).
Unacast Personas deliver over 350 psychographic classifications for U.S. consumers built on the places and events they visit in the real world. Use Personas to identify consumer interest groups and behavioral categories like foodies, frequent shoppers, in-market auto buyers, and more.
About Unacast
Unacast is a data provider vendor based in USA. Unacast is the leader in enterprise-grade location intelligence. Recently merged with Gravy Analytics, the new combined company’s strength is in its diversified client base and an integrated product s...