VedexProductsDatos, A Semrush CompanyUS Consumer Panel Data

US Consumer Panel Data

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Representative panel data tracking search queries and digital activity across the United States.

Est. Price

~$25,000/yr est.

Update Frequency

Daily

Pricing Tiers

1

Regions

1

Quality SignalsB

Freshness

Recently enriched

81

Complete

81%

API

No API

Product Overview

Clickstream and Digital Consumer Intelligence$$

Offering: Granular, opt-in clickstream data feeds and behavioral analytics covering desktop and mobile user journeys for competitive benchmarking.

Best for: E-commerce and retail strategy teams performing competitive market share analysis and digital customer journey mapping.

Benefits
  • High-frequency daily data updates
  • Flexible delivery via API
  • S3
  • and Snowflake
  • Granular visibility into both desktop and mobile in-app behavior
  • Strong competitive benchmarking capabilities for retail and media sectors
Drawbacks
⚠ Smaller scale compared to legacy incumbents like comScore · ⚠ Limited historical depth relative to enterprise-grade market research platforms

Product Intelligence

Value Score
25
quality per $
Price Position
P71
premium
Coverage
38
geo × freq × depth
Try-ability
15
ease of trial
Market concentration: 100% (concentrated — few vendors)

Product Details

Use Cases
search trend analysisconsumer behavior researchcompetitive benchmarking
Categories
Consumer IntelligenceClickstream DataCompetitive IntelligenceMarket ResearchDigital Audience Analytics
Coverage
US
Delivery
SFTPS3 bucket
Data Sources
survey panel
Detected Use Cases
competitive intelligence

Pricing Tiers

Vedex estimate
~$25,000/yr est.
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Get an instant price estimate based on your organization profile — seats, usage rights, and contract term.Estimated ~$25,000/yr est.

Request a sample directly from Datos, A Semrush Company.

Web Authority

Emerging
18
3 mentions·2 platforms
Academic Papers
2 × 8 pts+16
Blogs & Newsletters
1 × 2 pts+2
Evidence3 sources
Academic Papers

A New Reason to Hate Grocery Inflation: Measuring and ...

from the us consumer panel data (2013-2023), working paper. Pollak, R. A. (1989). The Theory of the Cost-of-Living Index. Oxford University Press, USA ...

Academic Papers

Research Use of the IRI Marketing Data Set: Bibliography

Cigarette brand loyalty and purchase patterns: An examination using US consumer panel data. Journal of Business Research, 67(9), 1933–1943. Dawes, J. G. ...

Blogs & Newsletters

The Marlboro Man's Lasting Legacy | by Aman Bains

Cigarette brand loyalty and purchase patterns: An examination using US consumer panel data. Journal of Business Research, 67(9), pp.1933 ...

Data Dictionary

Expected fields and columns in this data product

About US Consumer Panel Data

US Consumer Panel Data is a consumer intelligence data product offered by Datos, A Semrush Company, available on discovery. Data is updated daily. Vedex estimates pricing at roughly $25,000/yr (an estimate, not a vendor-published price).

Representative panel data tracking search queries and digital activity across the United States.

Related Data Categories

Consumer IntelligenceClickstream DataCompetitive IntelligenceMarket ResearchDigital Audience Analytics

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