Insights into online consumer behavior and interests to build smarter engagement strategies.
API Access
Est. Price
~$12,000/yr est.
Update Frequency
Daily
Pricing Tiers
1
Regions
1
Quality SignalsB
Freshness
Recently enriched
Complete
81%
API
API Available
Product Overview
Location Intelligence and Mobility Data$$
Offering: Global mobile location signals, foot traffic analytics, and identity resolution datasets for consumer behavior modeling and site selection.
Best for: Retailers and real estate firms performing site selection, competitive foot traffic benchmarking, and audience segmentation.
Benefits
- Broad portfolio covering mobility
- POI
- identity
- and IP geolocation
- Seamless integration via Databricks and API
- Global coverage for cross-device and CTV advertising
- Competitive pricing relative to premium location intelligence incumbents
Drawbacks
⚠ Smaller team size may limit bespoke data engineering support · ⚠ Less brand recognition in enterprise geospatial analytics compared to FoursquareProduct Intelligence
Value Score
45
quality per $
Coverage
70
geo × freq × depth
Try-ability
15
ease of trial
Market concentration: 100% (concentrated — few vendors)
Product Details
Use Cases
gaming strategyaudience profilingpersonalizationmarketing
Categories
Audience IntelligenceDigital BehaviorConsumer InsightsWeb Analytics
Coverage
Global
Delivery
API
Pricing Tiers
Vedex estimate
~$12,000/yr est.
SUBSCRIPTIONMEDIUM
Add to Data Room
Get an instant price estimate based on your organization profile — seats, usage rights, and contract term.Estimated ~$12,000/yr est.
Request a sample directly from Factori.
Web Authority
High Authority18 mentions·4 platforms
Academic Papers
11 × 8 pts+80
LinkedIn
4 × 2 pts+8
Reddit
2 × 3 pts+6
Blogs & Newsletters
1 × 2 pts+2
Evidence5 sources
Academic Papers
Invisible Trails? An Identity Alignment Scheme based on Online ...
SiteT (tracking website): Trackers collect user web behavior data through online tracking. Report issue for preceding element. •. Attacker: An individual with ...
Academic Papers
Investigating the Emergence of Online Learning in Different ...
by N Thakur · 2022 · Cited by 2 — This paper presents an exploratory study to analyze multimodal components of Semantic Web behavior data to investigate the emergence of online learning in ...Read mor
Academic Papers
Investigating the Impact of COVID-19 on Online Learning ...
by N Thakur · 2022 · Cited by 5 — This paper takes an explorative approach to further investigate and analyze the impact of COVID-19 on such web behavior data related to online learning.
Data Dictionary
Expected fields and columns in this data product
About Web Behavior Data
Web Behavior Data is a audience intelligence data product offered by Factori, available on discovery. Data is updated daily. API access is available for programmatic integration. Vedex estimates pricing at roughly $12,000/yr (an estimate, not a vendor-published price).
Insights into online consumer behavior and interests to build smarter engagement strategies.
About Factori
Factori is a data provider vendor based in USA. Factori is a data-as-a-service company that specializes in providing high-quality location and mobility data to help businesses understand real-world consumer behavior. Their platform offers granular ...
Related Data Categories
Audience IntelligenceDigital BehaviorConsumer InsightsWeb Analytics