# Acxiom — Vendor Intelligence Profile
> Source: Vedex (https://vedex.ai) | Generated: 2026-10-05T08:40:31.356Z

## Overview

- **Vendor Type**: data_provider
- **Headquarters**: Little Rock, Arkansas
- **Year Founded**: 1969
- **Employee Count**: 2500
- **Description**: Aspirations toward a single view of the patient start with the right identity. Acxiom healthcare solutions help healthcare clients harness the powerful potential of data to strengthen connections and determine identity throughout the continuum of care between patients, providers, and payers. Acxiom’s healthcare solutions provide confidence in privacy and security by being HIPAA, HITECH and HITRUST compliant and ensure the ethical use of data in healthcare.
AUDIENCES
Acxiom offers predictive audiences that enable healthcare marketers to reach people based on brand affinity, acquisition channel, and more. Categories include:
Likely to Have Supplemental Health Care
Likely to Obtain Dental Insurance
Likely Acquisition Channel for Health Insurance
Likely Insurer for Health Insurance
Likely Healthcare Advertising Actions Taken
Likely Diet Control/Eating Habits
Likely Health & Fitness Behaviors
Likely Health Improvement ActivitiesAcxiom also offers additional healthcare consumer look-alike audiences built from medical and pharmacy claims data to help clients better understand their customers based upon their healthcare needs. Categories include:
Likely Relevance to a healthcare condition
Likely Consider a brand
Likely Benefit from a treatment/procedure
MATCH MULTIPLIER
Acxiom’s Match Multiplier enables healthcare marketers to utilize Acxiom’s ethically sourced, addressable recognition data to improve downstream match rates of owned data within their own Snowflake environment, allowing them to gain the scale necessary to achieve their campaign goals. All brand data remains in its own controlled environment. Data is never removed or sent to any third parties. Match Multiplier utilizes Snowflake's cleanroom framework to securely perform a three-way join, before flagging with downstream partners which of the records they already have should be included in your campaign. Acxiom is an industry leader in consumer privacy and data governance, with a history and reputation for embracing the essential steps and protocols to ethically source and credential data. Clients can be confident that all touch points are compliantly collected and managed.
DATA CLEANROOM POWERED BY SNOWFLAKE
Acxiom Data Clean Room powered by Snowflake seamlessly extends award-winning Real Identity capabilities to recognize up to five times more people—a vast improvement over simple string matching.
Improved downstream match rates, which help allow the scale necessary to achieve marketing and campaign goals.
A greater pool of known customers and prospects for audience creation, activation, reporting and analytics.
The addition of thousands of descriptive and predictive insights to known records so healthcare brands and providers can better understand patients and personalize experiences.
EXPECTED WORKFLOW
Once a request for information is received, it is our goal that an Acxiom associate will follow-up within the business day to provide additional information. Once a solution is purchased, Snowflake data sharing will be used in the delivery / fulfillment of the service.
- **Slogan**: The Data Foundation for the World's Best Marketers
- **Domain**: acxiom.com
- **Contact Email**: mktops@acxiom.com
- **Company Website**: https://www.acxiom.com/

## Categories & Sectors

- **Categories**: 360-Degree Customer View, Accelerating Advertising Revenue, Audience Activation, Audience Segmentation, Commerce, Contact Data Enrichment, Customer Onboarding, Data Quality and Cleansing, Demographics, Financial, Financial Services Data, Health and Life Sciences, Identity, Identity Resolution, Market Analysis, Marketing, Patient 360, Personalize Customer Experiences, Retail, Location & Marketing Data
- **Sectors**: Marketing, Advertising, Retail, Automotive

## Marketplace Presence

- **Source Platforms**: aws_marketplace, conference:industry_research, databricks_marketplace, snowflake_marketplace
- **Platform Count**: 3
- **Delivery Methods**: REST API, SFTP, S3 Bucket, GCS Bucket, Azure Blob, Snowflake Share, Databricks, Direct cloud push
- **Geographic Coverage**: Global

## Intelligence Scores

- **Vendor Score**: 69
- **Market Presence**: 65
- **Trust & Compliance**: 100
- **Integration**: 88
- **AI Readiness**: 45
- **Business Maturity**: 91
- **Support & Operations**: 80.8

## Trust & Compliance (vendor-reported)

> These are the vendor's own attestations as collected from public sources, not Vedex's. Verify directly with the vendor.

- **Trust Score**: 100/100 (based on vendor-reported attestations, not verified by vedex)
- **SOC 2 Type II**: Yes (current report available)
- **ISO 27001 Certified**: Yes (with certificate date)
- **GDPR Compliance**: Fully compliant (DPA available)
- **Encryption Standards**: AES-256 for data at rest and TLS 1.2+ for data in transit
- **Penetration Testing**: Annual third-party penetration testing and continuous internal vulnerability scanning
- **Historical Breach Record**: No public incident found in our search (unverified)
- **Data Residency Options**: US, EU, UK, APAC
- **Written Compliance Policies**: Data privacy, Information security, Anti-corruption, Whistleblowing, Intellectual property

## AI & ML Readiness

- **LLM-Friendly Output Formats**: Structured JSON with schemas
- **File Formats Supported**: Parquet, CSV, JSON, Avro, XML
- **SDK Languages**: Python, Java, .NET

## Business & Funding

- **Funding Stage**: Public
- **Estimated ARR Range**: $100M+
- **Key Customers**: Fortune 500 brands, Major retail chains, Global financial institutions
- **Key Partnerships**: Google Cloud, AWS, Snowflake, Salesforce, Adobe

## Competitors

- **Competitors**: Factori, Stirista, Versium, Webbula

## Products

### InfoBase
Proprietary consumer data product suite providing granular consumer insights and demographic data.
- **Pricing**: Contact for pricing
- **Free**: No
- **Link**: https://vedex.ai/products/infobase-5f366e/llms.txt

### Acxiom Digital Recognition
Identity solution integrated with Adobe Experience Platform to recognize unauthenticated website visitors.
- **Pricing**: Contact for pricing
- **Free**: No
- **Link**: https://vedex.ai/products/acxiom-digital-recognition-e338ae/llms.txt

### Acxiom Data Guru
Platform for data expertise and custom audience recommendations for campaign success.
- **Pricing**: Contact for pricing
- **Free**: No
- **Link**: https://vedex.ai/products/acxiom-data-guru-0645d9/llms.txt

### Personicx Consumer
A household-level segmentation system that classifies consumers into distinct segments based on demographic and lifestyle characteristics.
- **Pricing**: $10,000
- **Free**: No
- **Link**: https://vedex.ai/products/personicx-consumer-dc0c26/llms.txt

### Acxiom Data Clean Room
A secure environment for data collaboration and privacy-compliant analytics.
- **Pricing**: $10,000
- **Free**: No
- **Link**: https://vedex.ai/products/acxiom-data-clean-room-26c799/llms.txt

### Personicx® Consumer
A household-level segmentation system that classifies consumers into distinct segments based on demographic and behavioral data.
- **Pricing**: $10,000
- **Free**: No
- **Link**: https://vedex.ai/products/personicx-consumer-60a55e/llms.txt

### Acxiom Real ID
Identity resolution solution to unify, clean, and connect customer data across the marketing ecosystem.
- **Pricing**: $57,500
- **Free**: No
- **Link**: https://vedex.ai/products/acxiom-real-id-8d7066/llms.txt

### Acxiom Audiences
Syndicated audience data for digital and offline engagement across channels.
- **Pricing**: Contact for pricing
- **Free**: No
- **Link**: https://vedex.ai/products/acxiom-audiences-c74557/llms.txt

### Identity Solutions
Services to unify, clean, and connect customer data across devices, channels, and applications.
- **Pricing**: $10,000
- **Free**: No
- **Link**: https://vedex.ai/products/identity-solutions-ef9547/llms.txt

### True Intelligence
Measurement solution for digital and CTV advertising to track incremental impact and performance.
- **Pricing**: $87,500
- **Free**: No
- **Link**: https://vedex.ai/products/true-intelligence-042157/llms.txt

### Data Portrait Analysis (DPA)
Analytical report set derived from InfoBase data to provide deep insights into customer bases.
- **Pricing**: $32,500
- **Free**: No
- **Link**: https://vedex.ai/products/data-portrait-analysis-dpa-340206/llms.txt

### Acxiom Identity Solutions
Data-driven identity resolution services to unify customer data across disparate sources.
- **Pricing**: $87,500
- **Free**: No
- **Link**: https://vedex.ai/products/acxiom-identity-solutions-734c78/llms.txt

### Syndicated Audiences
Pre-built audience segments for media planning and activation across advertising channels.
- **Pricing**: $55,000
- **Free**: No
- **Link**: https://vedex.ai/products/syndicated-audiences-8b2a51/llms.txt

### Personicx
Consumer segmentation system that classifies households into distinct segments based on demographic and behavioral data.
- **Pricing**: $57,500
- **Free**: No
- **Link**: https://vedex.ai/products/personicx-965f2d/llms.txt

### InfoBase UK Purchase Transactions
Consumer transaction data at scale for developing engagement strategies.
- **Pricing**: $87,500
- **Free**: No
- **Link**: https://vedex.ai/products/infobase-uk-purchase-transactions-a5dc48/llms.txt

### InfoBase Data Products
Proprietary consumer data foundation providing comprehensive insights for marketing and analytics.
- **Pricing**: $137,500
- **Free**: No
- **Link**: https://vedex.ai/products/infobase-data-products-b25740/llms.txt

## Links

- Vedex Profile: https://vedex.ai/vendor/acxiom-f74da0
- Due Diligence: https://vedex.ai/due-diligence/acxiom-f74da0