# ADARA — Vendor Intelligence Profile
> Source: Vedex (https://vedex.ai) | Generated: 2026-10-05T09:39:15.252Z

## Overview

- **Vendor Type**: data_provider
- **Headquarters**: USA
- **Year Founded**: 2009
- **Employee Count**: 250
- **Description**: ADARA travel audiences and scores are created using search, purchase, and loyalty data collected directly from the world’s top travel brands. Demographic and other behavioral datasets are added as inputs to profiles attached to the ADARA ID Graph to create datasets of travel intent audiences. Rules for data rights management will be applied for each Snowflake customer.
Tables Included:
-adara_travel_signals
Sample Fields Included:
-In-Market Traveler
-Business Traveler
-Leisure Traveler
-Luxury Traveler
-Family Traveler
-Traveler Value Score
-Advance Trip Planning Score
-Future Departure 1-30 days
-Future Departure 31-90 days
Expected Workflow
-Choose to “Request Data”
-ADARA will follow up on the request
-Upload match table as a data share for ADARA
-ADARA will join the match table and apply rules for data rights
-ADARA will share data
Additional Information
There are additional travel intent and destination audiences that can be made available to meet your customer use cases, including customer-specific audiences and scores.
- **Slogan**: With Great Data Comes Great Responsibility
- **Domain**: adara.com
- **Contact Email**: bernie.yu@adara.com
- **Company Website**: https://adara.com

## Categories & Sectors

- **Categories**: Audience Activation, Audience Segmentation, Customer Acquisition, Hospitality, Travel & Tourism Data, Market Analysis, Personalize Customer Experiences, Providers, Quantitative Analysis, Travel, Travel Data, Travel Intent Data
- **Sectors**: Travel, Tourism, Hospitality, Marketing, Advertising

## Marketplace Presence

- **Source Platforms**: datarade, snowflake_marketplace
- **Platform Count**: 2
- **Delivery Methods**: API
- **Geographic Coverage**: Global

## Intelligence Scores

- **Vendor Score**: 58.9
- **Market Presence**: 50.1
- **Trust & Compliance**: 84
- **Integration**: 53.1
- **AI Readiness**: 32
- **Business Maturity**: 58
- **Support & Operations**: 60.8

## Trust & Compliance (vendor-reported)

> These are the vendor's own attestations as collected from public sources, not Vedex's. Verify directly with the vendor.

- **Trust Score**: 75/100 (based on vendor-reported attestations, not verified by vedex)
- **SOC 2 Type II**: Yes (current report available)
- **ISO 27001 Certified**: No
- **GDPR Compliance**: Fully compliant (DPA available)
- **Encryption Standards**: Mentioned in context of data collection practices
- **Penetration Testing**: Annual third-party penetration testing
- **Historical Breach Record**: No public incident found in our search (unverified)
- **Data Residency Options**: US, EU
- **Written Compliance Policies**: Data privacy, Information security, Anti-corruption, Whistleblowing

## AI & ML Readiness

- **LLM-Friendly Output Formats**: Structured JSON with schemas
- **File Formats Supported**: CSV, JSON, Parquet

## Business & Funding

- **Funding Stage**: Acquired
- **Estimated ARR Range**: $50-100M
- **Key Customers**: Marriott, Hilton, United Airlines, Delta Air Lines
- **Key Partnerships**: AWS Data Exchange, Google Marketing Platform, The Trade Desk

## Competitors

- **Competitors**: Alesco Data, Alqami, Key Data Dashboard, Sagacity

## Links

- Vedex Profile: https://vedex.ai/vendor/adara-280d0f
- Due Diligence: https://vedex.ai/due-diligence/adara-280d0f