# Affinity Solutions — Vendor Intelligence Profile
> Source: Vedex (https://vedex.ai) | Generated: 2026-10-05T11:46:00.232Z

## Overview

- **Headquarters**: USA
- **Description**: Introduction:
Affinity Solutions’ Consumer Purchase Insights, Syndicated on Snowflake contains over 9 billion annual credit and debit card transactions from over 140MM cards. Transactions span over 4,200+ merchant brands, online and offline channels, and all 50 states to accurately reflect U.S. consumer spend.
Data Source:
Data is fully permissioned and sourced from 3,000+ financial institution partners.
Why clients choose Affinity:
Deterministic Data: Card purchases are directly linked to an individual or household.
Data Recency: Received Daily from Financial Partners with no manual intervention needed.
Matchability: First and third-party data can be matched to purchase data for deeper insights.
Consent: Bank partners and their customers have given consent to use their data for insights and other marketing purposes.
Enrichment: Data is enriched with geographic and demographic data to enable deeper insights.
Purchase Graph Details:
The Affinity Purchase Graph enables meaningful and powerful insights to support smarter and more effective planning, activation, and measurement.
By providing access to the anonymized buying behaviors of consumers across brands, categories, merchants, geographies, and demographics, the Affinity Purchase Graph allows users to uncover and determine the top purchase signals, providing the valuable insights users need to predict future behavior
Access the Affinity Purchase Graph via a set of standard query templates.
Query debit and credit card transactions for anonymized individuals and households
Match first- and third-party data to Affinity data to generate deeper insights and to facilitate other use cases.
Sample Tables/Columns:
TRANSACTION: trans_date, trans_amount
CARD: membccid, card_zip, cardtype
MERCHANT: mcc,merchcity, merchstate, merchzip
BRAND_MAPPING:  brand_id, brand_name, channel
STORE_LOCATION_MAPPING: locationid, address, city, state, zip, est_open_date, est_close_date
DEMOGRAPHICS:
membccid, income, wealth, ethnicity, politics, adults_in_household, age, business_owner, children, homeowner_probability
- **Domain**: affinitysolutions.com
- **Contact Email**: snowflake_marketplace@affinitysolutions.com
- **Company Website**: https://affinitysolutions.com

## Categories & Sectors

- **Categories**: 360-Degree Customer View, Commerce, Consumer Transaction Data, Market Analysis, Providers, Transaction Data

## Marketplace Presence

- **Source Platforms**: datarade, snowflake_marketplace
- **Platform Count**: 2
- **Delivery Methods**: API

## Intelligence Scores

- **Vendor Score**: 29.7
- **Market Presence**: 24.3
- **Integration**: 34
- **Business Maturity**: 3.4

## Competitors

- **Competitors**: Euromonitor International, ExactOne, Infocredit Group, Unbanx

## Links

- Vedex Profile: https://vedex.ai/vendor/affinity-solutions-66adfc
- Due Diligence: https://vedex.ai/due-diligence/affinity-solutions-66adfc