# AIR MILES® — Vendor Intelligence Profile
> Source: Vedex (https://vedex.ai) | Generated: 2026-10-05T08:37:31.633Z

## Overview

- **Description**: AIR MILES® serves about 10 million collectors, and has access to first party data for more than 1 in every 4 Canadians.
Our marketing signals are generated from actual customer behavior as they engage with our program estimates or sampling rather than through actual customer behavior as they engage with our program. We gather data on our collectors from when they sign up with the program, purchase and earn from our partners, redeem for merchandise, cash or travel, respond to marketing efforts or reach out to our customer support center. See the data dictionary/documentation for additional details.
The Marketing Signals in this dataset are aggregated at the postal code level to protect customer privacy. If you wish to explore data products at a customer level for more granular insights and signals. This dataset is an extract of our full personalized listing and contains approximately 8000 postal codes which is 1% of all the postal codes in Canada.
This is the standard format of the dataset and this current dataset is an extract of the the full dataset and contains 1% of all the postal codes in Canada. To explore the full dataset of over 800k postal codes, contact us at info@airmiles.ai.
The sample fields in this dataset include:
Language Preference
Age
Household Income
Household Size
Lifestage
Bonus Affinity
Drive A Car
Driving Model
eCommerce Propensity
Best Marketing Channel
Email Responsiveness
- **Domain**: airmiles.ai
- **Contact Email**: info@airmiles.ai
- **Company Website**: https://airmiles.ai

## Categories & Sectors

- **Categories**: 360-Degree Customer View, Audience Segmentation, Customer Acquisition, Location Planning, Marketing

## Marketplace Presence

- **Source Platforms**: snowflake_marketplace
- **Platform Count**: 1

## Intelligence Scores

- **Vendor Score**: 18.9
- **Market Presence**: 15.8
- **Integration**: 20
- **Business Maturity**: 3.2

## Links

- Vedex Profile: https://vedex.ai/vendor/air-miles-528278
- Due Diligence: https://vedex.ai/due-diligence/air-miles-528278