# Amperity — Vendor Intelligence Profile
> Source: Vedex (https://vedex.ai) | Generated: 2026-10-05T10:34:19.326Z

## Overview

- **Description**: Amperity enables brands to know their customers, make strategic decisions, and take the right actions to serve individuals. Amperity uses patented capabilities to ingest customer data from any source, resolve identities, create a 360-degree view of the consumer, deliver insights, and activate segments in downstream systems, to help brands offer more personalized experiences that build customer loyalty. Leading customer-centric brands use Amperity including Alaska Airlines, Lucky Brand, Crocs, Brooks Running, Shutterfly, Dick's Sporting Goods, Planet Fitness, and many more.
PRODUCT PILLARS:
** DATA FOUNDATION & CUSTOMER 360: Easily ingest customer data in any size or format; Unify records with machine learning, not rules; Build a customer 360 rich with insights & predictions;
** ANALYTICS & PREDICTIVE MODELS: Direct access to a comprehensive view of the customer; Lightning-fast query engine built for scale; Business intelligence for customer insights
** ACTIVATION & ORCHESTRATION: Out-of-the-box triggers and recurring campaigns; Build segments for any campaign and deliver audiences with a few clicks to email, social, search, and more; Out-of-the-box integrations with leading marketing tools; experimental design and measurement.
SAMPLE USE CASES:
** MARKETING: Marketing teams at leading global brands rely on Amperity to take control of customer experiences across the lifecycle, deliver personalized communications that drive ROI, and grow customer lifetime value.
** ANALYTICS: Analytics leaders rely on Amperity for AI-powered insights into the “what” and “why” of customer behavior — all built on top of a stunningly comprehensive and accurate customer 360 foundation.
** COMPLIANCE: Compliance teams use Amperity to keep their most valuable asset safe and secure at every stage of use.
CUSTOMER TESTIMONIALS:
** "For me at the analyst level, it has allowed me to own analytics in our organization and develop our team as a known source for trusted analytics so the business never gets to that WTF point." - Gabrielle Byers, CRM Data Analyst, Kendra Scott
** “Our predictive churn program outperforms a traditional rules-based approach by 27%” - Kelly Goldston, VP Marketing, Eloquii
** “We can do rapid iteration and test and learn, which is particularly significant for the marketing team. We’re actually touching less with email, but each one is more impactful because it’s more relevant.” - Mark McKelvey, Vice President, Information Technology, Brooks Running
- **Domain**: amperity.com
- **Contact Email**: sales@amperity.com
- **Company Website**: https://www.amperity.com

## Categories & Sectors

- **Categories**: Marketing

## Marketplace Presence

- **Source Platforms**: databricks_marketplace, snowflake_marketplace
- **Platform Count**: 2

## Intelligence Scores

- **Vendor Score**: 57.9
- **Market Presence**: 27.5
- **Integration**: 40
- **Business Maturity**: 11.2

## Products

### Chuck Data Sample Data
Sample customer profile data sets to use for identity resolution testing
- **Pricing**: $0
- **Free**: Yes
- **Categories**: ADVERTISING_AND_MARKETING, COMMERCE, SCIENCE_AND_RESEARCH
- **Link**: https://vedex.ai/products/chuck-data-sample-data-09d930/llms.txt

### AI-Driven Personalization
Leverage GenAI and unified customer data to help marketing teams generate personalized marketing content at scale
- **Pricing**: $0
- **Free**: Yes
- **Categories**: ADVERTISING_AND_MARKETING, RETAIL, MEDIA, TRAVEL_AND_TOURISM, SPORTS, HEALTH, FINANCIAL
- **Link**: https://vedex.ai/products/ai-driven-personalization-2c0829/llms.txt

### Customer Acquisition & Retention Ratio (Leaky Bucket)
The Leaky Bucket Ratio compares customers acquired to those lapsed in a given period
- **Pricing**: $0
- **Free**: Yes
- **Categories**: RETAIL, ADVERTISING_AND_MARKETING, TRAVEL_AND_TOURISM, SPORTS, MEDIA, HEALTH, FINANCIAL, COMMERCE
- **Link**: https://vedex.ai/products/customer-acquisition-retention-ratio-leaky-bucket-5ae509/llms.txt

### Value of Identity
Analyze the benefits of Identity Resolution in enhancing customer insights and understanding of your customer base.
- **Pricing**: $0
- **Free**: Yes
- **Categories**: ADVERTISING_AND_MARKETING, RETAIL, TRAVEL_AND_TOURISM, GAMING, SPORTS, COMMERCE, HEALTH, FINANCIAL
- **Link**: https://vedex.ai/products/value-of-identity-76184a/llms.txt

### Amperity's Identity Resolution Agent - 30 Day Trial
Use AI identity resolution to turn raw customer data into unified datasets to support all of your brand’s use cases
- **Pricing**: $0
- **Free**: Yes
- **Categories**: RETAIL, HEALTH, FINANCIAL, COMMERCE, ADVERTISING_AND_MARKETING, MEDIA, OTHER, SECURITY
- **Link**: https://vedex.ai/products/amperity-s-identity-resolution-agent-30-day-trial-a0131a/llms.txt

### Customer Value Migration
Strategically segment customers by their value to a business.
- **Pricing**: $0
- **Free**: Yes
- **Categories**: GAMING, SPORTS, RETAIL, COMMERCE, HEALTH, TRAVEL_AND_TOURISM, ADVERTISING_AND_MARKETING
- **Link**: https://vedex.ai/products/customer-value-migration-aba9c9/llms.txt

## Links

- Vedex Profile: https://vedex.ai/vendor/amperity-7dfed8
- Due Diligence: https://vedex.ai/due-diligence/amperity-7dfed8