# AnalyticsIQ — Vendor Intelligence Profile
> Source: Vedex (https://vedex.ai) | Generated: 2026-10-05T08:33:28.501Z

## Overview

- **Description**: Predictive Modeling & Analytics Bundle
Data designed by modelers, for modelers.
Our Analytics Bundle distills the most powerful attributes from across AnalyticsIQ’s consumer and professional data — curated by our data science team based on experience building thousands of high-performing models.
It’s
everything you need, nothing you don’t
.
Instead of starting with 2,000+ variables and overfitting or adding noise, this bundle delivers a focused set of variables proven to deliver lift — saving time, reducing model complexity, and improving results.
Why our data drives stronger models:
Purpose-
built for
modeling: Variables hand-selected based on real-world predictive performance across industries.
Granularity where it matters: Key attributes (like income and financial signals) delivered at detailed levels, not broad ranges, to surface subtle but powerful patterns. For example, income is delivered at the thousand-dollar level vs. wide bands, enabling richer segmentation.
Enhanced Likert scaling: Many behavioral and attitudinal variables leverage 1–7 scales (vs. binary variables), giving modelers greater signal precision and separation.
Low multicollinearity: Variables curated with high analytical diversity to reduce noise and improve feature stability.
Behavioral & attitudinal depth: Data enriched with insights from cognitive psychology, capturing not just what people do — but why.
Bundle Highlights:
300+ of our top-performing consumer and professional variables
Demographics, lifestyle, financial, behavioral, attitudinal, and professional predictors
Specialty variables engineered for lift and stability
Regularly updated and tested to maintain predictive strength over time
Common Use Cases:
Predictive modeling (conversion, churn, CLV, product propensity, outcome predictions, more)
Machine learning feature engineering
Advanced segmentation and analytics
Audience optimization for media targeting
Sample Fields:
Business Decision Maker
Business Initial Contact Preference
Enjoys watching live sports
High dollars donors
Age & Gender
Likelihood of using cryptocurrency
Why choose the Analytics Bundle:
Built on insights from thousands of successful models
Designed to accelerate model building and improve predictive accuracy
Granular variables drive deeper insights than typical data sources
No filler — just the variables modelers trust to perform
How to Access AnalyticsIQ Data in Snowflake
Kick off with a strategy session:
Meet with our data experts to align on your goals, use cases, and the specific data fields you need.
Review your tailored data plan:
We’ll provide a proposal outlining exactly which datasets we’ll share and how they map to your needs.
Finalize the agreement:
Sign the agreement to get your secure Snowflake data share in motion.
Share your Snowflake connection details:
Provide your Snowflake Account Locator or Organization Name, along with your Cloud Provider and Region.
Start using your new data:
Once connected, you’ll be able to query high-value AnalyticsIQ data directly within your Snowflake account.
- **Domain**: analytics-iq.com
- **Contact Email**: sales@analytics-iq.com
- **Company Website**: https://analytics-iq.com/

## Categories & Sectors

- **Categories**: 360-Degree Customer View, Analytics Tools, Audience Activation, Audience Segmentation, Clean Rooms, Customer Acquisition, Demographics, Health and Life Sciences, Marketing, Media, Personalize Customer Experiences, Population Health Management

## Marketplace Presence

- **Source Platforms**: databricks_marketplace, snowflake_marketplace
- **Platform Count**: 2

## Intelligence Scores

- **Vendor Score**: 29.1
- **Market Presence**: 36.9
- **Integration**: 40
- **Business Maturity**: 11.2

## Products

### HealthIQ - Health and Wellness (US Only)
Individual and household level data that provide and predict a variety of unique characteristics related to health
- **Pricing**: $31,250
- **Free**: No
- **Categories**: ADVERTISING_AND_MARKETING, DEMOGRAPHICS, HEALTH
- **Link**: https://vedex.ai/products/healthiq-health-and-wellness-us-only-410a85/llms.txt

### AutoIQ - Automotive data (US Only)
Automotive preferences and behaviors ranging from the number of vehicles to those in market for specific auto makes
- **Pricing**: $31,250
- **Free**: No
- **Categories**: ADVERTISING_AND_MARKETING, RETAIL
- **Link**: https://vedex.ai/products/autoiq-automotive-data-us-only-947063/llms.txt

### Social Determinants of Health (US Only)
Individual or household level data with a variety of characteristics related to social determinants of health
- **Pricing**: $15,000
- **Free**: No
- **Categories**: HEALTH, ADVERTISING_AND_MARKETING, DEMOGRAPHICS, RETAIL, PUBLIC_SECTOR
- **Link**: https://vedex.ai/products/social-determinants-of-health-us-only-a39288/llms.txt

### FinanceIQ - Consumer Financial Insights (US Only)
Individual or household level data variables that provide and predict a variety of consumer finance attributes
- **Pricing**: $31,250
- **Free**: No
- **Categories**: ADVERTISING_AND_MARKETING, FINANCIAL, RETAIL
- **Link**: https://vedex.ai/products/financeiq-consumer-financial-insights-us-only-cd8f07/llms.txt

## Links

- Vedex Profile: https://vedex.ai/vendor/analyticsiq-b9e982
- Due Diligence: https://vedex.ai/due-diligence/analyticsiq-b9e982