AppsFlyer

Measure everything by obtaining full visibility into your campaign data. This way, you can accurately analyze and optimize crucial KPIs, allowing you to confidently allocate your marketing budgets and drive a real business impact. The AppsFlyer Data Clean Room solution allows you to securely join and produce insights based on your 1st party data and your conversion and marketing campaign data.

As a result, you can accurately calculate any campaign metric you need, in accordance with the latest privacy restrictions. Once you connect with AppsFlyer DCR, you can receive a holistic, multi-channel view of your networks, showcasing the full performance picture in an aggregate way. You can then combine the DCR reports in-house, with the rest of your non-restricted, aggregated data, and create your own dashboards, including any custom fields you may have.

AppsFlyer DCR provides: Responsible data: turn “lost”, restricted, user-level data into aggregated, grouped insights, one can use to complete the missing piece of their performance puzzle. Smart, deeper insights: map events and specific parameters in a structured and accessible manner, enhancing event insights in a way that didn’t exist until now. Create reports according to customized in-app events.

Fully customized reports: enable your BI team to automate their report configuration at minimum time and effort with the DCR’s existing, robust and self-served program. Freshness and timeliness: analyze complete user journeys while running reports several times a day, near real-time, and decide when to get them. DCR generates reports the fastest, with a service level of up to several hours.

Expected Workflow: Provide AppsFlyer account on Snowflake “read” access to the data table you wish to activate. Define the data table as a data source in AppsFlyer Data Clean Room. Define and easily configure the output report you wish to receive with our self-configurable system.

Trigger a new report by adding new data to the data table. Extract your tailor-made report from the table shared back with you from AppsFlyer Snowflake account. Once extracted, you can amplify it within your own BI systems.